Over 3.3 million websites are currently using WooCommerce to power their eCommerce stores.

This powerful plugin helps business owners integrate their website content with commerce in a way that’s lean and optimized.

The best part? You can modify anything you want, which makes it incredibly versatile when it comes time to tailor your sales to meet your commerce needs.

However, because there are so many functions and tools on this platform, it helps to employ the aid of a WooCommerce consultant and developer. Still not convinced?

Here are 20 reasons why it’s one of the best eCommerce plugins around that’ll have you heading over to WordPress to download the plugin straight away.

What is WooCommerce?

You’re not going to get much out of a powerful list of the top 20 reasons why to use an eCommerce platform if you don’t really quite understand what it is.

WooCommerce is a plugin, which means that it’s an add-on of sorts that works on top of a content management system or website platform. In this case, that’s WordPress.

When it comes to website builders, WordPress is one of the best around, and powers over 25% of websites worldwide. Websites are easy to create and manage and the SEO tools that it offers you are second to none.

This is great for the content side of your site. When it comes time to actually upload product pages, integrates sales processes, and accept payments, you’ll need to install WooCommerce.

Don’t worry, it’s is one of the thousands of free WordPress plugins, so you don’t have to pay to use it! And, because it’s totally open-source, it means that users can edit anything you want.

This is what makes it a bit more versatile than other eCommerce solutions, as most don’t allow you to make edits to your product pages or include features such as unlimited orders.

This makes the platform incredibly user-friendly, even though you might still want to employ the help of a WooCommerce developer to really take your store to the next level.

Now that you’ve got a working understanding of what it is, here are 20 reasons why you should start using it.

1. WooCommerce is Free!

It’s hard to talk about the reasons why to use WooCommerce without first mentioning something that nearly every business owner thinks about, their budget.

If you’re a small business owner, then it’s definitely going to be one of the best eCommerce options for you simply because it’s totally free. This includes the ability to sell unlimited products, whether they’re physical, digital, or both.

2. Built-In Content Marketing Benefits with WordPress

WooCommerce experts love that it’s built on WordPress, one of the world’s most popular content management systems.

This means that you get all of the commercial benefits of WooCommerce and all of the content benefits of WordPress, which include great blogging tools, SEO plugins, and other integrations that can take your store to the next level.

3. An eCommerce Solution Built for SEO

It’s hard to build a successful business nowadays without implementing some sort of search engine optimization.

Because WooCommerce is a WordPress plugin, you have access to all of the top SEO tools that the CMS platform offers its regular users. SEO experts consider WordPress to be one of the most powerful platforms for SEO.

This means that if you contract the services of a WooCommerce development company to help grow your store, they’ll be able to harness the power of WordPress’ SEO tools as well.

4. A Scalable Solution Great for Growth

What most eCommerce platforms offer are plans that make it hard to scale your online store. They usually offer three tiers of plans that lock you in both financially and in terms of capabilities.

Using WooCommerce isn’t like this at all. You can start with a small store and grow as you go.

The WooCommerce REST API makes this incredibly easy. What’s that? REST stands for representational state transfer and API stands for application program interface.

To put it simply, however, this ensures that you or an experienced WooCommerce developer can alter the plugin to work with different technical variations.

This helps you scale your store over time as you need it, without hassle or worry.

5. Advanced Features a la Carte

Why choose WooCommerce over another eCommerce platform? The fact that they offer a wide variety of advanced features is a huge plus. The fact that you get to pick and choose what you want to add to your site is an even bigger plus.

Oftentimes, eCommerce solutions make you choose between strict, set plans that come with features that you might not even need. This ends with you paying for something you don’t use, which equals wasted money.

With this plug-in, however, you get to choose which advanced features you pay for, and this translates into high-quality sites suited perfectly to fit your needs.

6. Increase Your Reputation: WooCommerce Follows Industry-Wide Best Practices

You absolutely need to go with an eCommerce platform that follows industry-wide best practices in order to protect the integrity of your business.

WooCommerce offers local currency and geolocation support, AJAX interface, product reviews, and popular payment gateways.

The best part? These all come standard, which means you don’t have to pay extra just to enjoy basic eCommerce offerings.

7. Endless Growth with Powerful Analytics and Reporting

Any WooCommerce expert will tell you just how important analytics and reporting are, and the plugin certainly delivers.

Reporting features allow you to view sales, refunds, and coupons over time as well as see what your top products and categories are.

Plus, you can easily integrate Google Analytics and other top-tier analytics software.

8. Easy Set-Up: Start Selling in 30 Minutes

Need to create an eCommerce store and start selling fast? WooCommerce is so easy to use that you can choose a theme, upload your products, and start selling in literally 30 minutes.

Because the platform is so customizable, however, you might find yourself enjoying the ability to choose from a variety of different colors, fonts, themes, and options available to you.

If you need help deciding on which ones to go with for your store, you can speak with a WooCommerce consultant who will do it all for you so you can spend those 30 minutes doing other things.

9. Go Global: International Selling Made Easy

As an online store, you’ve got a huge advantage in that you can easily sell your products anywhere in the world.

With WooCommerce, international selling is pretty easy, which means you’re able to increase your market dramatically.

Enjoy features such as easy international transactions, global shipping, and more.

10. WooCommerce Themes Are Simply Beautiful

WordPress websites are not only responsive, but they’re downright beautiful. This beauty certainly carries over to their eCommerce themes as well.

If you’re having someone build you a custom WordPress website, you’ll definitely notice the difference in design when compared to another website platform. The same goes for WooCommerce sites, as they’re part of WordPress.

High-quality, responsive, and attractive themes are pretty cheap, which is great for small businesses. However, paying for a WooCommerce expert who can create a store for you from scratch is pretty economic as well.

11. Highly Customizable Themes and Features

Have we mentioned how beautiful the themes are? Well, on top of being beautiful, they’re highly customizable! They’re so customizable that you can do it yourself if you’re short on time.

However, a WooCommerce developer can help you with this kind of customization if you need to spend your time on other areas of your business. With a website platform like Wix or DreamWeaver, this is hard to do.

12. Constant Access with WooCommerce Mobile Store App

As a business owner, you need constant access to your store. How great would it be to be able to easily receive sales notifications, manage orders, and view key metrics straight from your phone?

With the WooCommerce Mobile Stores app, you can! This helps increase the productivity of your business in ways that other eCommerce platforms don’t allow you to do.

13. Provide Great Customer Service with Extensive Customer Communication

When it comes to WooCommerce features, perhaps one of the best is the ability to offer your customers great customer service. They allow you to do this by offering great customer and order management features.

You can enjoy things like one-click refunds, customer accounts, and the ability to create email templates that ensure your customers are always in the know.

14. Variety of Payment Options

With WooCommerce, you can accept payments via Stripe and PayPal, two of the largest payment processors in the eCommerce world.

However, you can also accept all major credit cards, checks, or even direct bank transfers. Simply put, it allows you to make accepting payments easier on you and makes paying easier for your customers.

15. Great Shipping Management Features

Experts are crazy about the shipping options they offer both retailers and consumers.

Why? It’s hard to find an eCommerce solution that offers customizable shipping rates, free shipping options, and the ability to adjust tax rates based on someone’s shipping address.

You can give your customers the option to pick up their orders locally. Or, you can set your site to automatically detect where they are in order to offer the most economical shipping solution.

16. WooCommerce Security Offers Peace of Mind

Because WooCommerce is part of WordPress, it comes with the same kind of security offerings. This means that Sucuri, an industry leader in online security, regularly audits eCommerce sites as well.

The highly-experienced security team behind WordPress is going to give the same kind of attention to your store, and that means that you can rest assured that your store is safe from hackers and cyber attacks.

17. Modular System Means Lean Sites

Working with a modular system means that your site stays lean. This goes hand in hand with the ability to add only the features that you want.

Because you’re able to pick and choose which add-ons to incorporate into your site, you’re not weighing your site down with unwanted themes, plug-ins or features that you don’t need.

This definitely helps if you’re going to think about SEO services. Keeping your site lean ensures that it loads fast, and search engines love that.

18. WooCommerce Works with All Types of Commerce

Some eCommerce platforms only let you sell certain items. WooCommerce lets you sell pretty much anything!

It doesn’t matter if you’re selling digital products, tickets, in-person services, or even trying to create a dropshipping store, WooCommerce supports it.

In fact, it’s likely that WooCommerce even has a plug-in that will make selling your specific product or item easier. WooCommerce Dropshipping is a plug-in specifically for dropshippers, for example.

19. Strong Sense of Community

WooCommerce benefits extend beyond just the functionalities of your website. The WooCommerce community is really strong, and this helps ensure that when you need help, you can easily access it.

Because so many people use WooCommerce as their eCommerce solution, there are a lot of message boards and forums that you can join if you need answers or help.

This makes it easy to scale your store or access WooCommerce experts who know what they’re doing.

20. You Own Your Store, No Catch!

If you’ve ever taken a look at some other eCommerce solutions, you’ll notice that they offer monthly plans or subscriptions in order to host your online store.

With WooCommerce, you own your store. There are no monthly subscription fees or unforeseen charges.

Because the platform is free, you only pay to add on additional features that you actually need in order to enhance your website. This means that the store is totally yours, which is pretty invaluable if you ask us.

Need Help from a WooCommerce Consultant?

We could go on and on about all of the benefits of this wonderful platform, but we’ll leave you with just 20 of the most beneficial reasons.

If you need a few more reasons why to start selling on WooCommerce, then get in touch with us. If you’re ready to start the process of creating a personalized WooCommerce store, then definitely get in touch with us.

We install, set up, design, and customize eCommerce solutions for businesses in a variety of industries. Chances are, we’ve created a store in your industry before and can easily do it for you again.

Contact us to speak with a WooCommerce consultant and to find out about how we can create a custom store that’s specific to your business and your needs.