MacMillan Design

Based in Canton, GA, USA

Animated Marketing Videos

Capture the Power of Storytelling: Animated Marketing Videos by MacMillan Design

Animated Videos: Transforming Marketing Narratives

In today’s fast-paced world, a well-crafted animated video can be a game changer for your business. It’s a dynamic way to bring your brand to life, tell a compelling story, and connect with your audience in a meaningful, unforgettable way. MacMillan Design specializes in creating these magnetic narratives.

Animated videos enable you to express your brand personality and values in an entertaining and engaging manner. You can take abstract ideas and create vivid, immersive worlds around them. You can make complex data easily digestible and even fun. Whether you’re looking to introduce a new product, explain how your business works, or simply connect with your customers, animation offers an unrivaled level of flexibility and creativity.

Ready to win customers? Contact us today.

The Magic of Animation: Making Your Brand Unforgettable

Animation isn’t just for cartoons anymore. It’s a powerful marketing tool that has proven its worth across a myriad of industries. And it’s not hard to see why.

With animation, the only limit is your imagination. It allows you to create stories that wouldn’t be possible through other means of video production. You could have a dragon as your mascot or make your product travel through time. It’s all about crafting a brand narrative that sticks with your audience long after the video ends.

Animation also offers unique opportunities for humor and emotion, helping your business forge a deeper emotional bond with its audience. MacMillan Design is skilled in leveraging these elements to make your brand not just known, but also loved.

animated marketing videos require storyboards

Above all, they provide great value for money. Once you’ve invested in an animation, it’s yours forever. You can share it on your website, on social media, in presentations, and more. Unlike a one-time print or social media ad, an animated explainer video is a marketing asset that keeps giving.

Great storytelling is at the heart of what we do at MacMillan Design. We believe that every business has a unique story to tell, and we’re here to help you tell yours. We will work closely with you to understand your brand, your values, and your goals. And then we will create a bespoke animated explainer video that reflects who you are and resonates with your target.

Whether you’re a small business looking to make a big impact, or an established company aiming to inject fresh life into your marketing efforts, our products can help you achieve your goals. MacMillan Design is not just about making videos. We’re about making a difference. So, get ready to harness the power of storytelling and get your brand the attention it deserves.

By choosing MacMillan Design, you’re not just choosing to make a video. You’re choosing to make a statement. You’re choosing to engage, inspire, and captivate. You’re choosing to stand out in your context and make your brand unforgettable. Therein lay the magic!

Animated Marketing Videos: Your Solution to Engaging and Converting Customers

Harnessing The Power of Increased Engagement

In the digital landscape, grabbing the attention of your target audience is just the beginning. The real challenge lies in sustaining their interest and driving them to take action. And this is where animated marketing videos come into play.

Imagine having a video that not only piques curiosity but also compels viewers to explore more about your brand. A video that doesn’t merely tell your target what you do, but shows them. This is the kind of engagement motion graphics can bring to your business.

Not only are they visually appealing, but they also inspire emotional responses. They can make viewers laugh, think, feel inspired, or even moved. This emotional connection can significantly boost your brand recognition and foster trust among your audience.

When you work with MacMillan Design, you don’t just get a video — you get a comprehensive marketing tool tailored to stimulate engagement and conversion.

Customer Education and Retention: Simplifying Complex Ideas

Educating customers about your product or service can be a complex task. But not when you have animated explainers at your disposal. These wonderful little things can distill complex ideas into simple, easy-to-understand narratives.

Animation allows you to create hypothetical situations, showcase abstract concepts, and make complex data palatable — all in an entertaining manner. So, whether you have a complex business model or a sophisticated product, animated videos can help you communicate effectively and efficiently.

Furthermore, they make you more memorable. According to studies, people remember up to 95% of a message when it’s watched, compared to only 10% when read. This means your target is more likely to remember your brand and your product if you use illustrated videos.

Capturing Mobile Audiences: Optimizing Content for On-the-Go Viewing

The world is mobile now. More than half of all video content is viewed on mobile. And animated videos are perfect for on-the-go viewing.

Animated videos load faster, are more visually engaging, and can be easily adapted to various screen sizes. This ensures that your audience gets a seamless viewing experience, irrespective of the device they are using.

Moreover, they are highly shareable. They can be easily shared across different platforms, allowing you to reach a wider audience and create more touchpoints for your funnel.

With MacMillan Design’s expert video production, you can tap into the mobile market, ensuring that your company message resonates with the fast-paced, mobile-first consumers of today.

In the quest for company recognition and customer conversion, animated marketing videos provide the key. They embody the art of storytelling, simplify complex ideas, and capture the attention of mobile audiences. With MacMillan Design, your company can harness the power of animation and turn video content into a compelling marketing strategy.

Boosting SEO with Videos: Climbing the Search Ranks

2d videos aren’t just a tool for audience engagement and education; they also offer significant SEO benefits. Google loves videos, especially ones that engage visitors and keep them on your site longer. Adding a video to your website can help improve your SEO rankings and drive more organic traffic.

Furthermore, videos have a higher likelihood of being shared, leading to a greater number of backlinks. The result? Increased visibility for your company and a stronger online presence. With MacMillan Design, you won’t just create a video, you’ll create an opportunity to scale the heights of search engine results and boost your company visibility.

How MacMillan Design Supports Your Journey

Imagining the Concept: Conception to Scriptwriting

In the realm of animation, ideas spring to life. Here at MacMillan Design, we believe that every business has a unique narrative waiting to be unveiled. Our job? We help you unearth that story and weave it into a compelling video script.

The first step in creating a video is understanding your company’s market and its goals. We dig deep into your company’s essence, your product’s unique selling proposition, and your desired customer impact. With these insights, we conjure a script that will serve as the blueprint for your video.

Giving Life to the Story: Animation and Production

Following the script creation, the magic of animation begins. This is where our skilled animators step in. They create characters, environments, and situations that make your company narrative visually compelling. Whether it’s a dynamic explainer video detailing your product’s benefits or a whimsical video showcasing your company’s ethos, we craft videos that speak your brand’s language.

Our team employs a variety of animation styles — from 2D to 3D, from motion graphics to stop-motion. This ensures that the final video aligns with your brand’s aesthetic and resonates with your customers.

Perfecting the Narrative: Voiceover and Sound Production

A video isn’t just a visual experience; it’s an auditory one too. The voiceover and sound design play a crucial role in enhancing the impact of your content.

At MacMillan Design, we have a team of talented voice artists and sound designers to add that extra layer of polish to your video. Our goal is to create a cohesive audio-visual experience that echoes your brand’s personality and captivates your customers.

Optimizing Reach: Marketing and Social Integration

Creating a great video is just one part of the equation. The next step is to ensure it reaches your potential customers. To this end, we provide assistance in integrating your video into your broader marketing strategy.

We ensure your video is optimized for various platforms, from your company website to social media channels. We guide you on how to use your video to improve your SEO rankings, increase your social media engagement, and enhance your company visibility.

Support Throughout the Journey: Continual Collaboration

At MacMillan Design, we believe in a partnership approach. Our collaboration doesn’t end once your video is delivered. We offer continuous support, keeping your videos fresh and relevant in an ever-evolving digital landscape.

From updates to your production in line with new product launches or company updates, to creating additional videos as your business grows, we’re here to support your evolving needs. Our goal is to ensure your company continues to engage and convert customers effectively, keeping you at the forefront of your industry.

By choosing MacMillan Design for your marketing needs, you’re choosing more than just an awesome production company. You’re choosing a partner that will accompany you every step of the way, helping you tell your company story, connect with your customers, and achieve your business goals through the power of animation.

Beyond Videos: MacMillan Design’s Comprehensive Digital Solutions

Superior Website Packages: Crafting the Digital Interface of Your Business

In an increasingly digitalized world, a company’s online interface becomes the point of first contact for potential customers. At MacMillan Design, we provide cutting-edge website design services. Our goal is to create a digital platform that is both visually compelling and functionally exceptional, effectively representing your business.

We understand that the perfect web design is a blend of art and functionality. Therefore, our experts focus on each pixel, each line of code, and the user’s journey throughout the site. We tailor the design to showcase your company’s ethos, making your product or services the centerpiece. With our attention to detail and commitment to creating an optimal user experience, your digital platform becomes a powerful business tool, fostering customer engagement and conversions.

SEO-Driven Copywriting: Communicating and Convincing

Powerful content is a crucial element of digital marketing. It holds the power to attract, connect, and convert. At MacMillan Design, our team of experienced copywriters crafts SEO-optimized content that communicates effectively with your audience. We emphasize relevance and value in our copy, ensuring it aligns with your customer’s needs and your business objectives.

We also acknowledge the evolving digital landscape, where keywords alone can’t secure a spot on the first page of search engine results. Our copywriting team conducts in-depth research on industry trends, audience preferences, and competitive analysis, leveraging this data to produce content that is timely, impactful, and search engine friendly.

Custom WordPress Websites: A Personalized Digital Solution

At MacMillan Design, we understand that a one-size-fits-all approach doesn’t work when it comes to business needs. That’s why our WordPress development services are far from generic. We listen, understand, and translate your unique business needs into a customized WordPress website.

We take pride in our technical expertise and creative prowess, which enable us to deliver a website that is not just aesthetically pleasing, but also packed with functionality. We ensure the site architecture, navigation, and layout complement your company personality while enhancing the user experience.

SEO Services: Amplifying Your Online Presence

In the digital world, visibility equals viability. With our advanced SEO services, we aim to maximize your online presence and reach. Our SEO strategies go beyond keyword stuffing; instead, we focus on creating a seamless and meaningful user experience that search engines value.

We make use of analytics and performance data to keep your SEO strategy dynamic, adapting to algorithm changes and market trends. We employ ethical SEO practices that not only improve your ranking but also enhance your reputation in the digital landscape.

WordPress Hosting: Ensuring Continuous Accessibility and Security

The internet never sleeps, and neither should your website. With our robust WordPress hosting services, we ensure that your digital platform is always up and running, serving your customers round the clock. Additionally, we employ the highest standards of security measures to protect your site from cyber threats.

Our hosting solutions are not just about keeping your site online and safe; we also focus on performance optimization, providing fast loading times and smooth site operation, enhancing your visitors’ experience.

Done-For-You Website Packages: Comprehensive and Hassle-free

MacMillan Design offers all-inclusive website packages designed to provide you a comprehensive solution for all your digital needs. From designing an intuitive, attractive website to creating engaging, SEO-optimized content, from personalized WordPress development to robust hosting – we’ve got it all covered.

Our done-for-you website packages are not just about delivering services. They are about building a partnership with our clients, working closely with them to help their business thrive in the digital space. You focus on your core business, and we take care of the rest, ensuring your online presence is a true reflection of you.

MacMillan Design is not just about creating marketing videos. It’s about offering a comprehensive suite of digital solutions that enhance your online presence, drive engagement, and catalyze growth. Choosing MacMillan Design is choosing a holistic approach to digital success.

Unraveling the Potential of Social Media

In this era, social media platforms are the digital stage where businesses can connect and engage with their audience on a more personal level. It’s more than just promoting your product or service; it’s about creating a community that resonates with you.

MacMillan Design realizes the power of these platforms. Our social media strategies are designed to amplify your voice, foster engagement, and build a loyal community around you. We harness the features of various platforms to make you stand out from the crowd.

Whether it’s creating engaging posts, running targeted ad campaigns, or monitoring the pulse of your audience through analytics, we ensure that you shine on these digital platforms. With MacMillan Design, transform your social media presence into a dynamic, interactive, and rewarding extension of your brand.

Decoding 2D Marketing Videos: Frequently Asked Questions

What exactly is an Animated Marketing Video?

In the simplest terms, a 2D marketing video is a dynamic and engaging tool used by businesses to communicate a message or promote a product or service. These videos can range from explainer videos, where complex ideas are simplified using animation, to marketing teasers or ads meant to capture attention and drive engagement. The key feature of these videos is that they use animation to create a visually captivating narrative.

Why should my business consider using Animated Marketing Videos?

Animated marketing videos are a versatile and compelling tool that can elevate your company’s content strategy. They are an excellent way to tell a story, simplify a complex idea, showcase a product, or simply engage with your customers in a new and unique way. Moreover, because illustrations are not bound by the same constraints as live-action, there’s no limit to what you can create.

How does MacMillan Design create an Animated Marketing Video?

Our production process is collaborative and thorough. It begins with understanding your business, the objective of the production, and the intended viewers. We then work on the script, create storyboards, design the illustration, and finally produce the final product. Every step is closely overseen by our team of experienced professionals to ensure the final product is as envisioned.

What kind of return can I expect from my investment in Animated Marketing Videos?

While the returns can vary based on various factors, the potential benefits are considerable. Animated marketing videos can increase conversion rates, improve SEO, boost customer engagement, and make your company stand out in a crowded social media landscape. The key is to have a clear goal for the project and integrate it effectively into your broader marketing strategy.

How long does it take to make an Animated Marketing Video?

The time it takes to make an animated marketing video depends on the complexity of the animation, length of the final piece, and other factors such as revisions or specific client requests. However, at MacMillan Design, we pride ourselves on efficiency and maintain clear communication with our clients about timelines.

Can Animated Marketing Videos be customized to fit my vision?

Absolutely. Customization is one of the great benefits of animated marketing videos. The illustrations can be tailored to fit your company’s color scheme, tone, and overall brand identity. The goal is to craft something that feels intrinsically connected to your business.

Do I have a say in the production of the Animated Marketing Video?

At MacMillan Design, we believe in a collaborative approach. We keep you involved in every step of the production process. From the initial concept to the final piece, your input is invaluable and welcome.

What kind of text works best for Animated Marketing Videos?

Almost any kind of content can be adapted for an animated marketing video. Whether you want to explain a new product, share an important message, or provide an entertaining piece for your thread, this can be a great way to do it. The possibilities are truly endless.

Animated marketing videos are an incredibly versatile and effective tool in the digital marketing world. Whether you are a fledgling startup or a well-established business, these videos can take your content strategy to new heights. At MacMillan Design, we are eager to help you explore this exciting medium.

How do Animated Marketing Videos compare to traditional marketing methods?

In an increasingly digital world, animated marketing videos stand as an innovative and engaging marketing method that can outperform traditional methods. Unlike static advertisements or long-form text, animation captures the viewer’s attention immediately and is more likely to keep it. This increases the time a potential customer spends interacting with your business, and consequently, the likelihood they’ll remember it. Videos also have the power to present complex information in an easily digestible, entertaining format that written scripts or static images often cannot match.

Can Animated Marketing Videos work for any industry?

Absolutely. Animated marketing videos are versatile enough to work in any industry, from tech startups to non-profit organizations. Their ability to simplify complex concepts, tell compelling stories, and visually engage viewers makes them a great asset to any business. With the right approach, these can translate any message into an engaging video, regardless of the subject matter.

I don’t know anything about video production. Is that a problem?

Not at all!. That’s where we come in. At MacMillan Design, our job is to handle the production process from start to finish. We work closely with you to understand your needs, message, and brand personality, then translate those elements into an impactful final product. You don’t need to know anything about video production; you just need to know your business and audience. We’ll handle the rest.

Is it possible to revise the video during the production process?

Certainly. We believe that client feedback is a crucial part of the production process. We provide opportunities for revisions and adjustments at various stages of production. Your satisfaction is our top priority, and we’re dedicated to making a video that you feel represents your business in the best possible light.

What if I need multiple Videos?

At MacMillan Design, we’re equipped to handle motion graphics projects of all sizes. Whether you need one impactful video or a series of videos for a campaign, we can accommodate your needs. Our scalable production processes are designed to create consistent, high-quality content, regardless of volume.

Are Custom Videos effective for Social Media Marketing?

Absolutely! In fact, motion graphics are a particularly effective tool for any marketing. They are highly shareable, visually engaging, and work well with the short attention spans typically found on all platforms. An animated video can stand out in a crowded newsfeed, stop the scroll, and engage viewers—increasing visibility, shares, and the your overall reach.

Can these help improve my SEO?

Well-optimized videos can significantly improve your website’s SEO. Search engines like Google prioritize websites with video, as they tend to increase the amount of time visitors spend on your site. More time spent on your site signals to search engines that your site provides valuable information. Furthermore, they are more likely to be shared, creating valuable backlinks that boost your site’s authority.

These are not just a fleeting trend, they’re an evolving form of communication that is here to stay. By incorporating them into your marketing strategy, you can get ahead of the curve, ensuring your business is at the forefront of the digital landscape. With MacMillan Design, you have a partner who understands the nuances of motion graphics and can help you leverage their potential to the fullest.

With MacMillan Design as your partner, your business is bound to get the spotlight it deserves. Together, we can create compelling narratives that engage, entertain, and ultimately, convert.

Proven Impact: Astonishing Statistics and Facts

2D videos are more than just an engaging way to present your product or service. They are a potent tool for enhancing your brand visibility, user engagement, and, most importantly, conversion rates. Here’s a deep dive into some startling statistics that highlight the impact of 2D videos.

Converting Views into Actions

Studies show that landing pages with an embedded explainer video can increase conversion rates by an astonishing 80%. This indicates that visitors who understand your product or service through a compelling animation are significantly more likely to take the desired action — from signing up for a trial to making a purchase.

Boosting Email Click-Through Rates

Adding the word “video” in an email subject line can increase the open rates by 19% and click-through rates by 65%. A thumbnail linking to an animated video in the email text can further enhance the engagement, transforming passive email subscribers into active customers.

Skyrocketing Engagement

On all popular platforms, motion graphics create a win-win situation. They are shared 1200% more times than text and imagery combined, which means more visibility for your brand. Additionally, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

Increasing ROI

According to a survey, 83% of businesses believe that motion graphics provide a good return on investment (ROI). When produced professionally, these can capture your brand essence and effectively communicate your value proposition, resulting in increased sales and revenue.

Improving SEO Rankings

Search engines love video! Websites with motion illustration are 53% more likely to show up on the first page of Google search results, leading to enhanced online visibility, more website traffic, and, consequently, higher conversion rates.

Enhancing User Experience on Mobile

With the surge in mobile use, your content needs to be mobile-friendly. Here, these are your best bet! Nearly 90% of consumers watch videos on their mobile. They are 1.4 times more likely to watch a video on a mobile device than on a desktop.

By integrating these into your digital strategy, you’re not just creating content; you’re crafting powerful narratives that speak to your audience, engage them, and motivate them to act. It’s no longer an option, but a necessity in the current digital landscape. With MacMillan Design, your journey towards harnessing the full potential of animated videos begins. Connect with us to start your project today!

Join the Revolution: Start Your Animated Marketing Video Project Today

Why Wait? Seize the Future with Animated Explainers

The era of animation is here, and it’s transforming the way businesses reach their customers. These vibrant, dynamic tools are no longer just for entertainment; they’re driving business growth, fostering better customer engagement, and delivering complex messages in a delightful package. The compelling power of animation is undeniable, but harnessing that power requires expertise and creativity.

At MacMillan Design, we make that process accessible to businesses like yours. We transform your ideas and goals into an explainer that speaks volumes about your business and products. With us, you don’t just get an animation; you get a captivating story, meticulously crafted to capture your brand essence and leave a lasting impression.

The Path to a Successful Animation Project

Venturing into animation may feel like a leap into the unknown, but with MacMillan Design, the path is clear and manageable. Our team works with you every step of the way, ensuring the journey to your final product is a rewarding one.

From understanding your business objectives and identifying the right style, to storyboarding, character development, and production, we develop an explainer that aligns perfectly with your needs. We merge creativity with strategy to deliver a piece that resonates with your target market and drives your desired outcomes.

One Step Away from Your Game-Changing Animation

An animation is more than just a pretty addition to your digital presence; it’s a great tool for connecting with your customers on a deeper level. When done right, it enhances your business communication, boosts your online presence, and can even drive your revenue growth.

You’re just one step away from making this reality. Whether you have a clear vision for your explainer or you’re starting with just the spark of an idea, we’re here to bring it to life. Our team is ready to guide you through this exciting journey and develop a piece of animation that truly stands out.

A New Era, A New Approach with MacMillan Design

Stepping into the world of animation can be a game-changer for your business. The power of visual storytelling coupled with the captivating charm of animation makes for an irresistible combination, and there’s no better time than now to leverage this innovative tool.

As we navigate this new digital era, staying ahead of the curve is crucial. Don’t be left behind. With MacMillan Design, you have a partner ready to help you push boundaries, exceed expectations, and make your mark in the digital space. Embrace the power of animation and start your project with us today. Let’s develop something great together.

Unleash Your Brand’s Potential with Animation

The potential of animation for your business is vast. With the power to communicate complex concepts, evoke emotion, and compel action, it’s an asset to any brand’s arsenal. At MacMillan Design, we bring this potential to life.

From small startups to large corporations, we work with companies of all sizes and from various industries. Our team’s expertise spans multiple disciplines, allowing us to develop animations that aren’t just visually stunning but are also strategically designed to meet your specific business goals.

Trust MacMillan Design with Your Animated Journey

We understand that embarking on an animation project can feel daunting, particularly for those new to this medium. But with MacMillan Design, you’re in safe hands. Our proven process ensures a smooth journey from concept to completion, with our team offering support and guidance every step of the way.

Whether you’re looking to develop a simple explainer or a full-scale animation series, we are equipped to handle your project with the utmost professionalism and creativity. Let us help you harness the power of animation to drive your business to new heights. The journey to your game-changing animation starts today. Unleash your brand’s potential with MacMillan Design and let’s make something great together.

MacMillan Design: Your Partner in Digital Success

MacMillan Design: Committed to Excellence

When it comes to animation, MacMillan Design is your trusted partner. As a full-service digital design agency, our commitment to excellence underpins every project we undertake. Our team of expert creatives and strategists is dedicated to helping you get the most out of your digital endeavors, whether that’s an explainer animation or a comprehensive digital campaign.

Handcrafted Animated Projects

At MacMillan Design, we understand that every product has a unique story to tell. That’s why our animation projects are handcrafted to reflect your unique value proposition. With a meticulous eye for detail, we make sure that your animation stands out from the crowd, cutting through the digital noise to connect with your target market.

From Concept to Production

Our process is designed to ensure a seamless experience from concept to production. We believe in collaboration and open communication, working closely with our clients to bring their vision to life. Our team navigates the complexities of animation production, handling all aspects of the process, so you can focus on what you do best — running your company.

Pushing the Boundaries of What’s Possible

At MacMillan Design, we’re not just about creating animations — we’re about pushing the boundaries of what’s possible in digital design. We are constantly exploring new techniques and technologies, all in an effort to provide our clients with innovative solutions that keep them ahead of the curve.

Unleashing Potential, One Project at a Time

For us, every project is an opportunity to do something great. We don’t just create a simple explainer — we create experiences that captivate, educate, and inspire. With each animation, we strive to unleash the potential of your product, one project at a time.

No matter the size or scope of your project, MacMillan Design is here to help. With our expertise in animation and digital design, we’re committed to helping you achieve digital success. Trust us with your next project and let’s create something truly great together.

Robert "how come I don't have a nickname" Bowers

Head of Client Services

In an industry as rough as ours, sometimes you just need a West Point graduate on the frontlines. That’s where Robert comes in. As our Head of Client Services, he’ll help you articulate who you are and what you do so our creative teams can “get” you – as close as possible to delivering your brain to ours (without the awkward parts). Robert insists that he is not purely decorative.

Joanna "The Oracle" Ortega

Chief Content Editor, Most Patient Person Currently On Earth

Cracking the figurative whip of words and wielding a deadly red pen, Joanna can tell the future of any piece of writing. From emotionally driven microcopy and product/service pages to SEO-crushing blog posts, The Oracle will strike down faulty phrases and passionately craft the perfect prose. So let it be written, so let it be done.

Cody "Cory" "Toby" Bentley

Head of Development, Chief Minion, Problem Solving Extraordinaire, Lifetime Employee of the Month

When it comes to transitioning your website from design to implementation, Cody is your man. He makes sure all the promises made during the design phase actually come to fruition, even if you can’t remember his name. While Cody will deliver a fully-functioning powerhouse website launch for you, don’t expect any pretty words. We leave that to Joanna.

Kishor Negi

Head of Operations, "The Godfather", "The King's Justice"

Don’t let his mild-mannered demeanor fool you. Kishor will keep even the most severe case of ADHD on task because….SQUIRREL! Because when you’re managing a team of cutting-edge design and content creatives, staying on-task and on-schedule requires a grounded head. Kishor uses fear to keep our team from getting lost in their visionary clouds. He is also one of the Directors of our sister company, MacKish.

Matt MacMillan

CEO & Chief Janitor

The founder and brains behind MacMillan Design, Matt MacMillan, has over 25 years of experience in advertising, marketing, and SEO. He uses his obsessive nature to dive so deep into your business we sometimes have to throw him a life preserver. You can expect a jaw-dropping level of diligence, a scary level of effectiveness, and a series of bad dad jokes from Matt.

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