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MacMillan Design

Small Business Website Packages that Pay for Themselves

Hassle-free website packages for small businesses that build leads, conversions, and sales — fast.

Meet Our Best-In-Class Website Packages

Our process is simple. Select a website package below, customize it, and we’ll contact you to begin your website.

Small Standard Website Packages

Small Site

Standard
Local visibility
$2000
  • Up to 5 pages
  • Copywriting: 1,000 words
  • 5 Strategic Keywords
  • NAP Citation Repair
  • Launch in 2-3 Weeks
Small Premium Website Package

Small Site

Premium
Fast local dominance
$3200
  • Up to 10 pages
  • Copywriting: 2,000 Words
  • 10 Strategic Keywords
  • NAP Citation Cleanup
  • Launch in 3-4 Weeks
Medium Standard Website Package

Medium Site

Standard
Regional visibility
$4500
  • Up to 15 pages
  • Copywriting: 3,500 Words
  • 25 Strategic Keywords
  • E-commerce Store
  • Launch in 5-6 Weeks
Medium Premium Website Package

Medium Site

Premium
Fast regional dominance
$6500
  • Up to 20 pages
  • Copywriting: 6,000 Words
  • 35 Strategic Keywords
  • E-commerce Store
  • Launch in 6-7 Weeks
Large Standard Website Package

Large Site

Standard
National visibility
$8500
  • Up to 25 pages
  • Copywriting: 7,500 Words
  • 50 Strategic Keywords
  • E-commerce Store
  • Launch in 7-8 Weeks
Large Premium Website Package

Large Site

Premium
Fast national dominance
$10500
  • Up to 40 pages
  • Copywriting: 10,000 Words
  • 75 Strategic Keywords
  • E-commerce Store
  • Launch in 8-9 Weeks

Business Owners Love Our Website Packages For Small Business

We think what we do is pretty special, but it’s what you think that matters. Check out our reviews to see what our clients are saying about our work. (You can also read our reviews on Google.)

Michael went from 100 to 10,000 clicks every month

Designed to Dominate

0
Years
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Websites
0 M+
Impressions
0 M+
Clicks

For 27 years and counting, we’ve turned heads, captured clicks, and closed deals. Brace for impact.

GoodFirms Badge
Best SEO Companies
Best SEO Companies

Powerful, beautiful websites at half the cost that increase your visibility 5X

Our website design packages deliver everything small businesses need so that you can focus on what you do best. But we don’t stop there. We’re here as you grow — and you will — to help you tackle ever-changing markets and new competitors.

  • Expert Copywriting

  • Research and Copywriting helping to make a sale

    Research & Copywriting

    Well-researched, done-for-you copywriting

    Put down that pen!! Our team of writers will craft custom, well researched, best-in-class, keyword optimized, search-engine-ready web content. Our top-tier copywriters will dig deep into your company, competition, and customers to craft click-catching content.

  • Custom Design

  • Custom Design

    Your unique business deserves a unique design

    You have only a fraction of a second to make a first impression, so our designers work tirelessly to make sure it’s love at first site for your web visitors (see what we did there?). We carefully craft your website to fit your brand and use proven, best-practice layouts for the obvious wins. This helps your website achieve high-yield visibility and growth without breaking the budget.

  • WordPress Development

  • Custom Website Development on WordPress making a customer smile

    Custom WordPress Development

    All the power of WordPress, with none of the limitations

    All of our websites are custom-built on the WordPress platform, keeping you in control and on the cutting edge. Our expertly-built sites grow your digital presence while positioning you as the first choice for your industry in your area. Don’t let bugs and bad user experiences cost you sales.
  • Best-in-class SEO

  • Powerful SEO (Search Engine Optimization)

    Sites built to rank high, attract customers,
    and sell like crazy

    Our SEO-based websites begin and end with best-in-class Search Engine Optimization. We find your customers, place you in front of them, and increase sales much faster than standard SEO is capable of.
    A website package consumer who found a business site through SEO
Research and Copywriting helping to make a sale

Research & Copywriting

Well-researched, done-for-you copywriting

Put down that pen!! Our team of writers will craft custom, well researched, best-in-class, keyword optimized, search-engine-ready web content. Our top-tier copywriters will dig deep into your company, competition, and customers to craft click-catching content.

Custom Design

Your unique business deserves a unique design

You have only a fraction of a second to make a first impression, so our designers work tirelessly to make sure it’s love at first site for your web visitors (see what we did there?). We carefully craft your website to fit your brand and use proven, best-practice layouts for the obvious wins. This helps your website achieve high-yield visibility and growth without breaking the budget.

Custom Website Development on WordPress making a customer smile

Custom WordPress Development

All the power of WordPress, with none of the limitations

All of our websites are custom-built on the WordPress platform, keeping you in control and on the cutting edge. Our expertly-built sites grow your digital presence while positioning you as the first choice for your industry in your area. Don’t let bugs and bad user experiences cost you sales.

Powerful SEO (Search Engine Optimization)

Sites built to rank high, attract customers,
and sell like crazy

Our SEO-based websites begin and end with best-in-class Search Engine Optimization. We find your customers, place you in front of them, and increase sales much faster than standard SEO is capable of.
A website package consumer who found a business site through SEO
Web Design Enticing Small Business Customer

We make sure your site is fast, safe, and available 24/7

We know. You aren’t interested in hosting—you just want a great website package that works. And we get that. But the fact of the matter is, a website is only as good as its hosting. Nothing is worse than missing a sale because of a slow or compromised site. That’s why we offer top-of-the-line, secure hosting services as part of our website packages. When you partner with MacMillan Design, you can rest assured your site will be up and running when potential customers come clicking.

Local Visibility

Put your business at the top of Google, where 80% of your customers are looking for you. These days, it’s not enough to just have a website, even a great one. You’ve got to make sure potential customers can find you online when they search for businesses like yours in your area. After all, what good is a website if no one can find it? We’ll create content that ranks highly in search engine results and gets seen by the people who matter most—your potential customers.

Mobile-Friendly

50% or more of website traffic today comes from smartphones. That number is only going to continue to grow as more and more people turn to their phones to do everything from checking the weather to buying a car. Our gorgeous, mobile-responsive sites look good on device screens of all sizes. But more importantly, our website packages are designed to deliver a great user experience that encourages visitors to become customers. Keep your customers engaged and coming back for more with a mobile-friendly design from MacMillan.

Fast Loading

Nobody likes to be kept waiting. A quick, snappy site keeps your leads right where you want them – and not hitting the ‘back’ button. We know how important speed is to the success of your website. That’s why we optimize all our sites for maximum speed and performance. MacMillan Design website packages help you deliver the fast-loading speeds that ensure a positive user experience for all your visitors, no matter what type of device they’re using.

User Friendly

Good looks and easy access are essential to a positive online experience. Our sites make it easy for your leads to find what they want, when they want it. From clear calls to action to intuitive navigation, we’ll design a website that’s not only easy on the eyes, but also easy to use. Your customers should be able to easily find what they’re looking for and be encouraged to take the next step. Our team of designers and web developers will work with you to create a custom website design package that looks great and functions even better.

Great Content

In the age of information, useful articles, interesting blogs, and engaging ‘About’ pages are all key to a successful website, but that’s only the basics. We will create content for your core packages that is not only informative and relevant, but also keyword-rich to ensure you’re being found by those looking for what you offer. Our content team works closely with you to ensure that the content we create reflects your unique voice and message. Whether you’re starting from scratch or looking to refresh your current site, we can help you create content that will engage and inform your visitors.

Solid Hosting

Site downtime kills business and drives away leads. Our rock-solid hosting keeps your web presence up and running, secure, backed up, and fast. No doubt about it, when it comes to hosting, you can’t afford to skimp. A slow, unreliable website can drive away potential customers and damage your reputation. That’s why top-of-the-line hosting services are a key ingredient to our website packages. MacMillan Design will keep your site up and running so you can focus on what’s important — growing your business.

Safe & Secure Comes Standard

43% of cyber-attacks target small businesses who don’t have the time, know-how, or resources to react accordingly. We do. All our packages come with rock-solid security to protect you and your visitors. We take website security seriously so you can sleep soundly at night knowing your site and customer data are safe and secure. Our server teams stay up-to-date on the latest threats, and implement common sense best-practices to ensure your website stays protected, available, and productive.

Strategic Planning

Good websites make users happy. Great websites make competitors nervous. We don’t only get to know your company; we check out your competitors too — then build a plan to leave them in the dust. No matter what your business goals are (generating leads, making sales, or growing your brand) we can help you create a strategy to reach them. The website package pros at MacMillan Design work with you on the development of a custom plan that includes everything from design and development to content and SEO. We’ll make sure you have what you need to take your business to the next level.

Keyword Research

We use advanced competitive research (and competitive gap analysis) to find what you’re missing: high volume, low competition, valuable keywords. MacMillan Design nails down the perfect keywords to use on each page of your website package to ensure you’re being found by those looking for what you offer. Our team will also take a deep dive into your competitors’ sites to identify areas where you have an opportunity deliver better performance. We’ll look at their content, SEO, and social campaigns to better understand how they’re connecting with their audience and generating leads. This information is essential in developing a plan that gets you the package (and the results!) you’re looking for.

Keyword Strategy

After learning what your customers are searching for, we put you in front of them. (We do it for ourselves too. You probably found us on Google.) The development of our keyword strategy centers around understanding how customers find your products or services online and making sure they see you first. We use a combination of on-page optimization, off-page SEO, and content marketing to improve your website’s ranking in search results. If you’re not on the first page, you’re missing out on valuable leads…maybe all of them. Our website packages help you show up on page one — and stay there.

Search Engine Optimization (SEO)

Our best-in-class SEO services for small businesses help your pages hit the first page of Google for search results. Whether you’re competing locally or nationally, we can put you above the competition and in front of your customers. SEO is vital for any business looking for online visibility, but it’s especially crucial for small businesses. Why? Because small businesses generally have less brand recognition and fewer resources. They must make the most of what they have in order to stand out from the crowd and get noticed by potential customers.  Our website packages offer small business SEO services designed to get you growing right out of the gates. We’ll choose the right keywords to target, craft your website to pursue those words, and track your progress so you can see the results of our efforts.

Market Research

Effective online marketing and advertising all start with in-depth market research for every package. We get to know your target market inside-out – and how to press all the right buttons so that they come running to you. Our approach helps us better understand your customer base and craft website content that converts. When we know your audience, we can tailor your website package to deliver a specific marketing message that will appeal more directly to them. Speak their language, understand their wants and needs, and you’ll see a significant increase in leads and conversions.

Amazing Content Creation

Recent Google updates place a lot of emphasis on the importance of content as a part of an effective SEO strategy. Our website packages offer the best content, creating an enjoyable, informative place for your customers to visit. Relevant, relatable, and attention-grabbing content is our specialty. Our writers work with the design team to ensure content flows down the web page in a way that keeps visitors reading. We’ll craft your message into something that your audience will want to read, share, and return for. The expert content writers at MacMillan Design will make sure that your website is not only well-written, but engaging and informative as well.

Logo Design

No logo? No problem. MacMillan Design website packages go beyond web services — each comes with free access to our huge library of logos which we can tailor to fit you. Want something even more unique? Still no problem! We have an extremely skilled branding team who can craft a stunning premium logo and color palette exclusive to your company.

Landing Page Design

Set yourself apart from competitors with gorgeous landing pages designed to keep leads reading until they convert. Our website package designers use the latest design principles for a fresh, modern look that isn’t just pretty: it converts into sales. Whether you’re running ads or mail campaigns, our landing pages will help you seal the deal. When leads ‘land’ on your site, we’ll help make sure they stay awhile!

Topic Clusters

This cutting-edge technique can create insanely powerful search engine optimization (SEO) for your site. The end goal of topic clusters is to build an authoritative website that can rank any search term related to your niche. We do this by creating a main web page that covers the broad topic and then supporting it with a set number of cluster pages that each cover a more specific sub-topic within that broader topic. Not only will this help you rank better in search engines, but it will also help you build trust with potential customers as they come to realize your authority on the topic. We research, write, design, and build your topic clusters for you. Best of all, this isn’t an add-on — it’s how we build our website package structures. The larger your package, the more powerful the topic cluster becomes. In the meantime, we recommend you get as much rest as you can because you’re about to be very busy at the top of Google.

Link Building

Getting trustworthy links to your website is one of the most important (and difficult) factors in ranking highly. We manually reach out to high-authority websites to build high-quality links that drive traffic and rankings, and we do it for every one of our website packages. And Google really likes it when we do this. Links signal to Google that your website is a valuable resource, and they reward you by moving you up in the search results.  While this process takes time, it’s a long-term investment that will pay off for years to come. MacMillan Design uses our long-term relationships to place legitimate backlinks that grow the reputation of your website.

Google Ads Campaign

Sometimes companies need a quicker return than SEO can offer, even at our speeds. That’s no problem. Our website packages include an initial development of a Google Ads campaign to help you get selling while waiting for your (much more effective) SEO to kick in. Simply add your credit card to your Google Ads account and let it run until you don’t need it anymore.

  • Optional Add-on

ADA Compliance

Failure to get your website to comply with the Americans with Disabilities Act can get you sued. We make sure your website is WCAG & ADA compliant in a matter of days. This service includes ongoing compliance certification and statement, daily compliance monitoring, and daily and monthly compliance monitoring. If you’re wondering whether or not it’s mandatory for your website to maintain ADA compliance, the answer is (in almost all cases) yes. Any business open to the public must comply with the ADA standards, and this includes websites. Simply put, ADA compliance means that your website is accessible to people who browse the Internet with assistive devices. This includes people who use screen readers, people with low vision, and people with other disabilities that make it difficult to use a website. While some businesses may see this as an added expense, the reality is that ADA compliance is something you must do to avoid legal trouble down the road. Not to mention it’s the right thing to do, and MacMillan Design is dedicated to doing what’s right.

  • Optional Add-on

eCommerce Storefronts

Take advantage of a growing, multi-trillion-dollar industry with an optimized eCommerce store that makes buying your products as simple as a click. Whether you’re selling worldwide or setting up a simple local shop, we can help. eCommerce growth is projected to continue at a rapid pace, so now is the perfect time to get started. With our help, you can be sure that your store also is designed for optimal conversion rates. In other words, more visitors become vested shoppers. We’ll make sure your store is set up for success from the start by incorporating it into the overall design and development. Already have a Shopify store? Even better! Our package sites integrate powerfully into Shopify to bring WordPress’ powerful SEO capabilities and Shopify’s famed eCommerce ease together for truly remarkable results.

  • Optional Add-on

Ongoing Monthly SEO Plans

Most of our website packages come with three months of SEO, but don’t stop there. Your competitors won’t. Stay one step ahead of the competition and on top of the latest SEO trends to keep your website on the first page of Google web search results for your preferred keywords with hassle-free ongoing SEO services. With an ongoing package for managing your SEO, we’ll do the heavy lifting while you focus on running your business. Let us take care of making sure you’re visible online so you can spend your time on what you do best. SEO is our specialty, and we’re always happy to help.

  • Optional Add-on

Video Backgrounds

Add our stunning video backgrounds to your website to make a deep emotional impact on your audience. If you want to make a powerful impression, this is the way. We can use your clips or find them for you. Whether you’re projecting a professional corporate image or a fun and approachable one, video on your website will turn up the volume of your visual voice. Video speaks louder than words or images, and can make sure your website package has a voice that packs a punch.

  • Optional Add-on

Monthly Blog Writing Services

Our weekly, monthly, or one-at-a-time blog service will provide content marketing you can be proud to call your own. Rest easy while we build your website into a content marketing SEO powerhouse. Fresh, relevant blog content that’s interesting and engaging is an essential for good SEO, and we can help you get there. If you’re not using your website blog content to market your business, you’re missing out on a huge opportunity. We understand that writing a blog can be time consuming, and it’s not always easy to come up with topics that will interest your readers. That’s where we come in. We’ll do the research; we’ll do the writing. You can focus on growing your business.

  • Optional Add-on

Security Maintenance Plans

Keep your website safe and secure with ongoing security maintenance plans. Our monthly security audit and maintenance plan takes your security to the next level and keeps your website up to date with the latest tech to protect you from hackers while securing your data, — keeping you and your customers safe. Just as you wouldn’t neglect the security of your physical storefront, don’t forget about the security of your website. Cybercrime is on the rise, and it’s important to do everything you can to protect your business. With our security maintenance plans, you can rest assured knowing your website package is as secure as it can be.

  • Optional Add-on

Support Plans

Get ongoing help after your website is complete with monthly support plans that make it easier to keep your website fresh and current without breaking a sweat. Whether you need help with content updates, maintenance, or anything in between, we’re here to help. You know it’s essential to keep your website up-to-date, and we know it’s not easy to find the time. The good news is that with our monthly support plans, we’ll take care of the details for you so you can take care of other aspects of your business. Let us help you take the headache out of website maintenance. Our website packages come with 3 months of support, so there’s no need to decide now. Just let us know when you’re ready.

  • Optional Add-on

Competitive Analysis

If you’re serious about making your website the best it can be, you need to know how it stacks up against the competition. Our website packages include an in-depth competitive analysis so you can see how your site measures up against the other guys. We’ll take a close look at your competitors’ websites to determine what’s working (as well as what’s not) so that we can discover opportunities for your ultimate growth. From product description to website design to overall user experience, we’ll cover it all. You’ll know exactly where your site stands and what you need to do to take it to the next level.

Fast Growth

Nothing is more frustrating than watching your competition outpace you. If you’re ready to take your business to the next level and start seeing real results, we can help. Our website packages are designed for fast growth and maximum impact. Powerful SEO is the key to fast-growing website success, and we know how to get you there. We’ll work with you to create a site that’s optimized for conversions and designed to drive results. There’s no reason to wait. Start generating leads and making sales with a website package that’s built for success.

Done for You

The real beauty of our website design lies in its simplicity—we take care of everything for you. From cutting-edge site development to conversion-conquering content, we’ve got you covered. Forget about the headaches and hassles of website design and maintenance. All you have to do is sit back and watch your website (and your business) reach new heights. Pick your package and let us get to work.

Monthly Growth Report

You can’t improve what you don’t measure. That’s why we provide monthly website growth reports that show you exactly how your site is performing. These reports include detailed information about your website’s traffic, leads, and sales, so you can determine what’s working and what needs to be improved. We’ll also provide insights and recommendations on how to further optimize your site to get the most out of it. With our design packages, monitoring your growth has never been easier.

Numbers Don’t Lie

1 in 4 small businesses in the United States don’t have a website, letting profits flow to their competitors. Of that roughly 25% that do have a website, just a fraction of them are using SEO strategies…and even then, not using it very well. We hear a lot of reasons why they chose to skip a website or implement SEO, but none of them hold up against the straight up hard facts. Let’s weed through the internet fact and fiction of websites and search engine optimization.

T: You can grow

You can grow online with SEO.

True
  1. Without having to go “figure it out” — we do everything for you and ask for your approval at every stage.
  2. Without risk — Websites work, but template or DIY websites work a lot less because customers can tell you cut corners.

We build our custom designs and write our custom content based on proven research that causes conversion (a fancy way to say “sales”), and we have the math to prove it. Ask us to show you – we love math and it shows!

F: Web design isn't

Web design isn’t that important.

False
  1. Your site must be beautiful: 38% of people leave ugly websites, while 59% prefer a “beautiful and well-designed’ site.
  2. 75% of users base the credibility of a company on their website.
  3. Seriously, it’s serious: 90% of site visitors abandon a website due to its poor design.

Your website design should be up-to-date, unique, and attractive to your target market. If it’s not, you’ll watch your customers steadily flow toward your more professional looking competition – even if their products and services are not as good as yours.

T: You need a website

You need a website.

True
  1. 80% of consumers research their choices online before visiting a business or making a purchase, meaning your business website is a critical step in generating leads and sales.
  2. For B2B sales, a website is required. More than 90% of buyers research online before considering a sale and say the content of the page affects their decision to buy. It’s not just about pretty pictures!

If you fail to have a website, you’re failing your customers – and ultimately yourself. With 1.8 billion websites (and growing) you not only need one, yours must stand up and stand out to stand a chance

F: Web design isn't

DIY websites are good enough.

False
  1. 94% of first impressions of a company are based on the website design. How confident are you that a DIY site is making a good one?
  2. Limitations of DIY sites make it hard to implement design improvements or scale up. (They also reduce the probability that you’ll grow enough to need it.)

A simple drag-and-drop DIY website might look great…until you compare it to a professionally custom designed website package. Trust us, your customers can tell the difference. Visitors DO judge a business by its website. A beautiful design with flexibility and robust SEO awesomeness built-in is simply not possible with DIY projects. (Unless you’re a professional designer who also knows SEO, and if that’s the case stop right now and send us your resume — we’re hiring

T: Good websites give

Good websites give your business a competitive advantage.

True
  1. Having a website puts you ahead of 64% of small businesses.
  2. An appealing, optimized web presence also puts you ahead of businesses with outdated, slow, and disorganized websites.

But that’s not all. A well-designed, optimized small business website can put you at the top of Google – and in pole position to scoop up the cream of the crop when it comes to leads. Simply put, an effective website package is key to your growth, profits, and peace of mind.

F: Mobile doesn't matter

Mobile doesn’t matter.

False
  1. 74% of visitors are more likely to return to a website that operates like it should on a mobile device.
  2. 61% have a more favorable opinion of companies that make the effort to optimize their site on mobile.
  3. Nearly 55% of web traffic comes from mobile devices and produces 50% of global e-commerce revenue.

In the past, mobile didn’t matter (or even exist, for that matter). Today, mobile is the new must-have with use growing every year. In fact, some users only access the internet on their smartphones. While your business might not need its own app (although if it does, we can totally create one that kills it), it does need to function well on those handheld screens we’ve grown to both love and hate.

T: Speed does matter

Speed does matter.

True
  1. Your site must be fast: Users take 0.05 seconds to make a decision about whether or not they like your website. (But only if it loads in under 3 seconds. If it takes longer than that, they’re already gone.)
  2. Slow-loading websites cost businesses an estimated $2.6 billion per year.
  3. 7%: the conversions (sales) you’re missing out on due to slow page loading.
  4. Improving mobile load times by a tenth of a second yields up to a 10% increase in conversions.

Do we even need to follow up those statistics with more convincing? On the internet highway, turtles get crushed. Website visitors expect lightning speed, and at MacMillan Design we have the equivalent of virtual nitrous (minus the engine damage). Every one of our website packages is built to be fast, and if that’s not enough, we have a speed upgrade available as an addon — websites don’t get any faster than that.

F: Older targets

Older target markets don’t use the internet.

False
  1. There are 300 million unique internet users in the United States
  2. 70% of seniors are online, and a third of them are using smart phones.

If you think skimping on your web presence is fine because you serve an older market, these stats should have you thinking again. American seniors are more web-savvy than ever, and that will only become more relevant as adults who are already comfortable with technology continue to mature. Fear not, our website packages use technology that is future-facing. After 25+ years building websites, we’re used to the pace and can flex with the best of ‘em'.

T: Content is king

Content is king.

True
  1. 82% of website visitors have a higher opinion of a company when their website delivers content customized to their target market. How do you know what they need?
  2. Lack of engaging content prompts nearly 35% of website visitors to leave. What makes content engaging?
  3. The typical first-page Google result has 1,447 words, yet pages with 200 words convert better. How do you achieve both?

The copywriting team at MacMillan Design can not only answer all these questions, they can also deliver the goods. From targeted keywords to super-secret writing techniques that other SEO companies don’t even know exist, we zero in on what your target market is looking for and create copy that they’ll actually find on Google. We then seal the deal with compelling words that motivate buyers to say yes to the text.

F: A Website Just

A website just needs to be pretty.

False
  1. 89% of website visitors end up shopping with a competitor when they have a bad user experience on a site. It needs to be pretty, but it also needs to be functional.
  2. Layout counts. Over 61% of visitors will abandon a website with poor navigation.
  3. 38% of first-time visitors look at a site’s layout or navigational structure.

Everyone likes a pretty face, but you still can’t buy something with your good looks. The same is true for your website. In addition to beauty, an effective website needs to function properly and have a logical layout. The pros at MacMillan Design have spent decades learning best practices and implementing the obvious and subtle tweaks that make all the difference when it comes to user experience. Our website packages pack every bit of our 27 years of experience into every facet of your site to develop leads and land sales.

T: Details Count

Details count.

True
  1. 73% of customers will leave a non-responsive website. Making sure everything works is critical to keeping them – and converting them.
  2. Outdated information results in the loss of over 38% of visitors.
  3. Proofreading pays: 74% of readers pay attention to grammar and spelling.

They say the devil’s in the details. We say that’s where the sales are. Keeping your site tight, current, and fully functional shows visitors that your company can be trusted with the little things. Those details are what keep them scrolling — and buying from you instead of your competition.

F: You need to be tech savvy

You need to be tech-savvy to run a website.

False
  1. 24% of businesses with no website say it’s because they don’t have the knowledge to create or run it.
  2. Need help? You’re not alone — 73% of companies hire someone to do their content strategy.

You may be the best at what you do, but not many of us can be Leonardo DaVinci and be good at everything. Outsourcing is simply smart business. You don’t have to be a world-class designer, SEO guru, and wizard of words. We’ll handle everything your website needs, 100% done-for-you in every website package. (Psst. He may have been a genius, but we still think DaVinci would have hired MacMillan Design to do his website.)

T: Your website is mission critical

Your website is mission-critical for your brand.

True
  1. 50% of consumers say a business’s website is an essential component of their overall brand.
  2. Top visual components according to website visitors are images, color, and video, in that order.

Brands must be cohesive to succeed. The same color palette, voice, and overall vibe across all materials and online outlets pulls your business identity together in a way that instills trust from a marketing weary public. MacMillan Design will keep your brand assets intact during the development of your online presence — it’s all just part of the package.

F: You have to sound

You have to sound super smart to impress website readers.

False
  1. Less is more – get 36% more responses with writing at a third-grade level.
  2. 80% of people read headlines – and that’s it.

While it’s essential to demonstrate your company knows its stuff, you don’t want to leave readers in the dust. Our copywriters break down even the most complicated topics into easy-to-understand text that makes readers feel that yes, you’re the expert…but you’re not a jerk about it. Our website packages harness the power of emotionally driven words to convey your message and get the most out of headlines and calls to action.

T: The proof is in

The proof’s in the social proof.

True
  1. Social proof (customer reviews and testimonials) can improve response to email signup calls-to-action by 20%.
  2. Landing pages with social proof earn an average of 1% higher conversion rates. (In today’s economy, 1% is the new 10%.)
  3. 79% of shoppers trust online reviews as much as recommendations from people they know.

Getting tons of good reviews is every business owner’s dream. But how you use them once you get them matters just as much as getting them in the first place. MacMillan Design will place your reviews and social proof strategically to capture the best ROI.

F: Social media good enough

Social media is good enough.

False
  1. 68% of customer journeys online begin with a Google search – not social media.
  2. SEO results in 1,000% more website traffic than social media. (Yep, 1,000%.)

Social media marketing and customer engagement is an excellent way to stay connected to your audience regularly, but not such an awesome way for them to find you in the first place. By using our targeted SEO sorcery and showing up in their top Google search results, you’re showing potential customers you quite literally can deliver what they’re searching for.

T: SEO is winner

SEO is winner take all
(or at least more than 30%)

True
  1. The top return on a Google search gets 32% of the clicks.
  2. 75% of browsers never get to page two of search results.

If you’re not on page one, you’re invisible. The good news is that getting to page one isn’t based on good luck. It also doesn’t have to be that hard if you’ve got the inside scoop on what Google users are looking for (and we do). If you’re ready to invest the next 25 years of your life figuring out what Google likes and doesn’t like, you can be successful at your own SEO. If you’ve got other things on your to-do list and would rather see SEO results a little faster than that, you can let our website packages supercharge your online visibility.

F: You have to pay for advertising

You have to pay for advertising to make online sales.

False
  1. Paid banner ads are ignored by 86% of browsers.
  2. 28.6% of online ad revenue goes to Google – but how effective it is will vary.

Paid advertising makes sense for some types of businesses, and it can generate a good ROI on your marketing dollars when done right. But for other industries it’s a waste of money and SEO is your best bet. Do you know which category you’re in? We can help you answer this question and save time deciding what the right balance of SEO to ads is best for your business.

T: The right words

The right words create winners and losers.

True
  1. Only 20% of page content actually gets read – but that 20% counts, so it needs to convert.
  2. Shorter headlines catch twice as many clicks as longer ones. How much can you say in less than seven words?
  3. Personalized calls to action yield 202% greater results.

Changing a single word can mean the difference between an easy sale and a visitor bouncing to a competitor. The right length, tone, and level of personalization in your website’s content is where our writing team shines at MacMillan Design. Plus, our SEO skills means people will actually see it (even if they don’t read it all). That’s okay, it doesn’t hurt our feelings.

F: SEO takes too long

SEO takes too long to work.

False
  1. It takes the average page over two years to reach the top 10 list on a Google search.
  2. MacMillan Design has gotten pages there in as little as 7 days for local searches and 29 days for national searches.

In general, SEO is a remarkably effective approach to long-term growth. But that doesn’t mean it has to take years like it does with average SEO marketing. Fortunately, there’s nothing average about our website packages or their results. With our cutting-edge strategies, we can put your company on the map faster.

T: SEO pays for local

SEO pays for local businesses, too.

True
  1. Almost 33% of American internet users search for local businesses…daily.
  2. 28% of local searches leads to a purchase in less than a day.
  3. 30% of searches on mobile devices are location-based.

SEO isn’t just for big business. Our local SEO strategies have not only rescued small businesses from failure, but they’ve also helped them grow beyond what they thought possible. If you’ve got a local business that needs to dominate your immediate area and you’re ready to boost your sales, ask about our Local Launch website packages.

F: Quality websites cost

Quality websites cost a fortune.

False
  1. You don’t have to pay “too much” — websites pay for themselves if they’re built right.
  2. You can get quality without compromise if you choose the right designer.

MacMillan Design creates custom, high-quality content and design. But it won’t just look fantastic, it will perform. Thoughtful and intuitive user interface and calculated yet engaging copy will come together to speak to your audience and turn browsers into buyers. Our packages will make sure that your website will stand out, say what you want, look as you want, and grow faster than you think.

T: Backlinks boost SEO

Backlinks boost SEO

True
  1. Backlinks (other sites that link back to your site) are often essential to getting your page to rank on Google for a keyword.
  2. Buying backlinks can get your website blacklisted by Google…so if you can’t buy them, how do you get them?

MacMillan Design has an extensive network of partners that we work with to get your website the backlinks it needs without harming your credibility. We use permissible outreach practices to build your backlink backbone and deliver lasting site strength.

F: If I just write

If I just write a lot, I’ll get traffic.

False
  1. Over 90% of web content never gets Google traffic.
  2. Only 1.25% of web content generates more than 100 hits per month from Google.

Ask anyone who has ever tried this tactic how well it worked out for them. Web content must pursue the specific keywords with realistic goals. It must be balanced correctly, be the right length, and check 20 other boxes such as authority website linking, contain image alt tags, and more. It doesn’t matter if you’ve written a million words. If it doesn’t meet Google’s requirements, no one will ever read it. Don’t doom your website – turn your web copywriting over to the pros at MacMillan Design.

T: One good headline

One good headline can drive sales if you know how to write it.

True
  1. Web copy matters a lot, and good web content writers are hard to find.
  2. Headlines that state clear benefits increase conversion rates by 9% or more on average.

A website without words will never be seen, no matter how beautiful the design is. That’s because it doesn’t have enough for Google to read, so it puts the web giant to sleep. (In other words, it tanks your rank.) But even a website with enough of the right words for Google to rank won’t convert if they aren’t properly positioned. MacMillan Design focuses on benefit statements that speak to readers, motivating them to buy, call, or sign up.

F: I can get this better

I can get this better or cheaper if I use different vendors for each of the services.

False
  1. The average cost of a website currently runs $12,000 to $150,000. We get why you’re concerned about cost.
  2. If you like the idea of refereeing rabid cats, you might enjoy managing multiple vendors.

Trying to build your own web team piece by piece (a design pro here, a content writer there, an SEO whiz around the corner) is a great way to give yourself headaches, go over budget, and end up with a web presence disaster. When a cohesive team is all working together toward the same goals, you’ll get results faster, better, and under a single invoice. At MacMillan Design, the convergence of the best of the best in their fields results in a website that is not just a beautiful design, but one that skyrockets the success of your business. And as a small business ourselves, we keep a cap on costs so we can help as many other small businesses as possible.

T: The right web content

The right web content in the right place can make a huge difference in the success of your company.

True
  1. Calls to action on web pages that come too soon or too late can cost you up to a staggering 75% loss in leads, signups, and other user actions.
  2. A call to action in the Goldie Locks zone can increase leads by 10%-50%...even over 200%.

The design of your web content, the words you use, and the strategic placement of calls to action (CTAs) all play a huge role in the success of your website. If your website is getting hits from Google searches but not converting, you’ve probably got a big word placement problem. MacMillan Design has performed endless A/B testing to nail down the perfect spot on web pages to generate the maximum results. We never stop learning, tweaking, and improving to make our web design and content more engaging.

All of our website packages include the following features:

  • Initial strategy meeting
  • Custom Design
  • Custom Development
  • Content Integration
  • Professional Copywriting
  • Logo Design
  • Off-page "Backlink" Outreach
  • NAP Citations
  • Strategic Keyword List
  • Advanced Contact Forms
  • Website Training
  • 24/7 Uptime Monitoring
  • 3 Months of Search Engine Optimization (SEO)
  • Embeded Video
  • Social Media Integration
  • Mobile-friendly Development
  • Built on WordPress
  • SSL Security (HTTPS)
  • Live Chat Integration
  • Blog Setup
  • Customer Review Integration
  • Fast, Secure Hosting*
  • iStock Photography
  • 24/7 Security Monitoring
  • Google Analytics Setup
  • Google My Business Optimization
  • Google Search Console Setup
  • Search Engine Submission
  • XML Sitemap Submission
  • NAP Citation Audit
  • NAP Citation Cleanup
  • Schema Optimization
  • Photo Gallery
  • Multilevel Image Optimization
  • Event Calendar Integration

Copywriting

Our writers will research you, your competitors, and your target audience. Then, with your guidance, we figure out what to say and how to say it in a way your audience will appreciate. But we don’t stop there. 

At it’s core, Google is a research engine, so what your site says has a huge effect on your ranking. In every package, we will discover what your target audience is searching for, and make sure that your site content attracts Google’s attention. 

When you’re selecting your package, remember: the more words you let us write for you, the more powerful your site will become in more searches. 

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Our privacy promise: We will never spam you or sell your information. We will not add you to any marketing or email lists. Business ideas you discuss with our team members are private information that we will not share with anyone without your permission.


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We get it: Buying websites can be a confusing process with a LOT of what-ifs, what-thens, and now-whats. 

We can field those questions. More specifically, Matt can. Matt is the owner, and he’ll be the guy helping you find the answers. 

Robert "how come I don't have a nickname" Bowers

Head of Client Services

In an industry as rough as ours, sometimes you just need a West Point graduate on the frontlines. That’s where Robert comes in. As our Head of Client Services, he’ll help you articulate who you are and what you do so our creative teams can “get” you – as close as possible to delivering your brain to ours (without the awkward parts). Robert insists that he is not purely decorative.

Joanna "The Oracle" Ortega

Chief Content Editor, Most Patient Person Currently On Earth

Cracking the figurative whip of words and wielding a deadly red pen, Joanna can tell the future of any piece of writing. From emotionally driven microcopy and product/service pages to SEO-crushing blog posts, The Oracle will strike down faulty phrases and passionately craft the perfect prose. So let it be written, so let it be done.

Cody "Cory" "Toby" Bentley

Head of Development, Chief Minion, Problem Solving Extraordinaire, Lifetime Employee of the Month

When it comes to transitioning your website from design to implementation, Cody is your man. He makes sure all the promises made during the design phase actually come to fruition, even if you can’t remember his name. While Cody will deliver a fully-functioning powerhouse website launch for you, don’t expect any pretty words. We leave that to Joanna.

Kishor Negi

Head of Operations, "The Godfather", "The King's Justice"

Don’t let his mild-mannered demeanor fool you. Kishor will keep even the most severe case of ADHD on task because….SQUIRREL! Because when you’re managing a team of cutting-edge design and content creatives, staying on-task and on-schedule requires a grounded head. Kishor uses fear to keep our team from getting lost in their visionary clouds.

Matt MacMillan

CEO & Chief Janitor

The founder and brains behind MacMillan Design, Matt MacMillan, has over 25 years of experience in advertising, marketing, and SEO. He uses his obsessive nature to dive so deep into your business we sometimes have to throw him a life preserver. You can expect a jaw-dropping level of diligence, a scary level of effectiveness, and a series of bad dad jokes from Matt.

Affordable Search Engine Optimization (SEO) Packages

Our SEO Packages go way beyond traffic.
We build audiences that buy.

Female business owner who found success with affordable SEO