MacMillan Design

Affordable SEO Packages
for Fast, Permanent Growth

Local, nationwide or worldwide, Search Engine Optimization (SEO) is how your business gets found online. If your SEO is weak, you may as well be invisible. Your business website will tank instead of rank. But getting your site in the top spots of Google search results can feel impossible, especially for a small business on a budget.

Our unique method for SEO-powered growth makes the difference.

We are continually cracking the ever-changing SEO code, and we can put you toe to toe with your competition, no matter how big they are. You can beat larger competitors with bigger marketing budgets using our strategic SEO services, leaving them scrambling to catch up.

One phone call could change your business forever.
happy female small business owner who found success with affordable SEO package

We can't wait to put your business on the top of Google search results and smoke your competition.

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Choose Wisely: Cheap SEO vs. Affordable SEO

There are two kinds of SEO. One is a mindless, one-size-fits-all approach with a low price tag that gets your business now here – you may as well put your money into a shredder. The other is an investment into the long-term growth of your business that, as you continue to see results, becomes the most affordable way to expand your presence, online or offline.

Ouch! Cheap SEO Hurts
Your Business

Cheap SEO treats your business the exact same way as every other customer, with zero market or industry research. This one-trick pony applies blogs and backlinks, month in and month out. Unfortunately, even these classic SEO tactics can become toxic to your website and your business when applied incorrectly.

Keyword stuffed content, impossible to win keywords, or inappropriate keywords for your audience might get you traffic, but won’t help you get sales. Low-quality, junk backlinks to your site from spam-laden websites – sometimes simply purchased outright – get no respect from Google and can even cause your site to get downgraded. This type of “blind SEO” doesn’t work and worse, damages your online presence. It’s a waste of your hard-earned money, focusing only on traffic, not conversions.

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Affordable SEO Grows Your Business

In contrast to cheap SEO, our effective SEO services focus on the short and long term success of your business. Our fully customized and researched SEO marketing approach focuses on driving sales, not just website traffic. This means we never treat your business like any other. From our in-depth industry research and analysis of your customers and competitors, we use targeted keywords in content that real people actually search for. We never buy trash backlinks for your site. We only offer high-quality outreach link placement to promote your website based on relationships we’ve developed, not shady cash transactions.

But affordable SEO packages are about more than blogging and backlinks. Our system of research, copywriting, design, conversion rate optimization (CRO), heat-mapping and A/B testing (more on all these things later) make our SEO kung fu your secret weapon for success. Because it’s so effective, the way we do search engine optimization becomes even less expensive over time because you will keep the gains you make month by month. It’s affordable because it works. Period.

Business Owners Love Our Website Packages For Small Business

We think what we do is pretty special, but it’s what you think that matters. Check out our reviews to see what our clients are saying about our work.

Diving Deep to Dominate: How MacMillan Design Does SEO

MacMillan Design is an SEO laboratory. We never assume that what worked last month will work the same way next month. We are always learning, growing, and applying cutting-edge tactics to help our SEO clients absolutely dominate. No other SEO services company out there is doing what we do. We craft unique SEO solutions for your business’s precise needs by focusing on flexible customization, deep research, and the best strategic planning for your company. 

There are eight fundamental aspects of our affordable SEO packages, and how much effort is devoted to each will evolve over the months. This is another process unique to MacMillan Design. It is different for each client company, simply because no two clients and no two businesses are the same. The only thing that’s the same for every client – local, national, or international – is our commitment to your best possible results.

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Your SEO Investment for Long-Term Growth

Budget Based & Scalable | Starting at $250 per month | Invest More, Grow Faster

Blogging Only

Start your long term growth and engage your market by getting good content up on your site every month. Our blogging package sets you up for long term growth will high-quality content.
$ 250 Monthly
  • Market Research
  • Keyword Research
  • Outreach and Backlinks
  • Monthly Blogging
  • Quarterly Reporting
  • Competitive Research
  • Mega-pages
  • Monthly Reporting
  • Landing Page Design
  • Heat-Mapping
  • Conversion Optimization
  • A/B Testing

Starter SEO

Need to grow on a limited budget?
Our starter SEO is just the thing with high-quality, permanent backlinks and monthly blogging services to build your content power.
$ 500 Monthly
  • Market Research
  • Keyword Research
  • Outreach and Backlinks
  • Monthly Blogging
  • Quarterly Reporting
  • Competitive Research
  • Mega-pages
  • Monthly Reporting
  • Landing Page Design
  • Heat-Mapping
  • Conversion Optimization
  • A/B Testing

Full-Strength SEO

Need to grow on a limited budget?
Our starter SEO is just the thing with high-quality, permanent backlinks and monthly blogging services to build your content power.
$ 1000+ Monthly
  • Market Research
  • Keyword Research
  • Outreach and Backlinks
  • Monthly Blogging
  • Quarterly Reporting
  • Competitive Research
  • Mega-pages
  • Monthly Reporting
  • Landing Page Design
  • Heat-Mapping
  • Conversion Optimization
  • A/B Testing

Here are the eight factors that come together to create your affordable SEO marketing services package that you will only find with MacMillan Design.

Research

Intense research is what drives affordable SEO packages from the start. Our focus is not on the shiniest, most competitive keyword out there that will cost a fortune to win. Instead, we concentrate on industry deep dives, thorough knowledge of your competitors, and a complete understanding of the nature and behavior of your target market. This helps us create a list of winnable keywords that will bring your customers to you organically and forms the foundation of a customized SEO marketing strategy. This initial research is not only essential for putting your business in Google's limelight but also paves the way for paying customers.

Planning

Every business is unique. Every product is different. And so your search engine optimization marketing must also be customized which requires strategic planning. For the best possible affordable SEO strategy, you need rigorous planning in advance. From the length of your content to the words that are used to encourage visitor action, every step is well thought out and planned. Our goal is to get your SEO working for you as fast as possible while also being strong enough to continue to support your online presence for years to come.

Outreach

Our secret recipe for outreach is a force to be reckoned with. When it comes to SEO strategies that are affordable and effective, outreach works dramatically to boost your website's ranking. For that, we get you valuable, high-quality, links pointing to your website that earn you legit buyers. Unlike blind/black-hat SEO outreach that can hamper your website's growth with low-grade, broken, spammy or toxic links that Google hates, we only secure the best, most reputable backlinks that actively boost your organic traffic. With MacMillan Design's outreach SEO marketing happening completely behind the scenes, your Google rankings will climb and leave your competitors wondering what your secret is.

Design

Affordable SEO packages point the way to your website for visitors to follow. When they arrive, they meet the website they wanted to see, only better…if MacMillan Design is crafting your pages. Web design is where beauty and functionality come together for a seamless user experience. It is not just about color, font, and spacing, but about loading speed and responsiveness as well. With more and more users accessing websites from their phone, it's no longer good enough to only function well on a computer browser. We will design or re-design your landing page (or your entire website) to attract, perform, and create customers no matter what device they're using and make your site more appealing to Google.

Copywriting

Well-researched and quality content continues to be the cornerstone for a successful SEO strategy and is one of the most powerful parts of our affordable SEO packages. This includes blogging, landing page copy, microcopy, and giant mega-pages designed to nail a specific keyword and drive sales. Our design and writing teams work together to make sure your pages deliver an appealing user experience. The content is optimized with winnable, perfectly balanced keywords that your target market is actually looking for. Our benefit-driven headlines and carefully placed calls to action help your content convert visitors into customers.

A/B Testing

The A/B testing method first made its appearance in the advertising world but is now a key tool in our affordable SEO packages. When used over time, successful implementation of this method that tests different approaches against each other can pinpoint exactly what works for your audience and what doesn’t. When we know what works we amplify it and do more of it. From using a combination of keywords in your content to different variables on the elements on your web page, the insights that we can gain through A/B testing about your audience’s behavior can change the way you have been doing your business marketing.

Heat-mapping

Heat-mapping is a powerful technology that falls under CRO. It tracks how users interact with content on your website. Using a range of colors to display intensity, this tracking software tells you where visitors are looking, how long they’re looking there, and where on the page they’re clicking. By using this data to understand how users are interacting with your website, we can maximize popular page real estate to create an even better user experience and further drive sales. This is something you’ll never get with cheap SEO, but you will get with MacMillan Design’s affordable SEO packages.

Conversion Rate Optimization

Even as you read this, the world of SEO is changing. Traditionally, SEO services aim to boost a website’s ranking in organic search results, bringing the brand closer to the consumer. However, even a top-of-the-line placement on Google search results doesn’t guarantee a sale. That’s where Conversion Rate Optimization (CRO) comes in. CRO is the process of perfecting your web pages based on user interaction data to improve the likelihood that they will buy (or take whatever action you want them to take). By analyzing user behavior, our team can narrow it down to a combination of elements that increases your conversion and reduces your bounce rate.

What makes our SEO Better?

What does our approach to affordable SEO packages look like? These charts show how your investment is used over the course of five months of services. We carefully plan each stage of the game to build on the prior month’s work, making your SEO more powerful month by month to achieve the best results for your company.
Sales Results from the MacMillan Design Affordable SEO Package
Actual Client Sales Analytics Screenshot
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No Business Can Afford Cheap SEO. Invest in Effective, Affordable SEO Packages and Start Growing Today.

Don’t waste your money on cheap SEO that does nothing but risk tanking your website ranking. Instead, call MacMillan Design and start building the best possible foundation for the future of your business with our truly affordable SEO packages – strategies that make good financial sense because they work. We can’t wait to put your business on the top of Google search results and smoke your competition.

The Details Behind Our Next-Level SEO

Beyond Words: Copywriting That Sells

Words have the power to change behavior. At the very least, they can influence consumers to purchase a product or sign up for a service. Over the years, copywriting has been reduced to focusing on keywords. Not anymore. At MacMillan Design, keyword research and integration is only one aspect of copywriting that is part of our affordable SEO packages. We comb through industry data to bring you the best copy to reach out to your target audience.

Are you ready to update your existing content and engage your audience at every step of the buyer’s journey? Let’s get started! Give us a call today.

Not just blogging. Copywriting is SO much more!

The proper use of keywords in a blog or other forms of copy helps rank your website higher on Google search results. How consumers view your web link, their experience when they click on that link and whether or not they ultimately hit that coveted ‘Add-to-Cart’ button are essential elements of copywriting service. In a nutshell, copywriting services for SEO includes everything on your website, minus the design.

When you choose our affordable SEO packages with copywriting services, you don’t have to worry about another word. We take care of it. Find out how.

Write Here for You

With MacMillan Design’s SEO services, you will never have to worry about keyword stuffing or mass-market content production hurting your Google rating. Whether it’s microcopy or a 5,000-word blog post, every content piece is created specifically for your targeted audience. Our writers are experts in the field and well-versed in marketing concepts. They create original and customized content and explore ways to tie it back with other SEO marketing elements that will help your business grow.

We are invested in your business. Are you? Schedule a call with us today and get ready to grow your business. 

Copywriting that Converts

Within the gamut of marketing and search engine optimization, copywriting is a world in itself. A well-constructed landing page or an emotionally driven call-to-action (CTA) can be the reason for your high sales. If you are spending thousands of dollars on keywords without any return on investment, it’s marketing money down the drain. That’s what we don’t want for our small business clients.

Traditionally, SEO companies would research high performing keywords and try to ‘win’ the ranking game by consistently using them everywhere. This technique might affect the website’s rank, but think about what it does to your customer’s experience when they read repetitive and often grammatically incorrect copy on your website. This keyword stuffing idea also ultimately backfires, as it is not optimization at all; it’s simply trying to game the Google system. That’s bad for your ranking and your social credit!

At MacMillan Design, we take the focus away from keywords and work on your brand’s end-to-end content needs. Our intelligent and innovative approach to SEO keyword management ensures that your website ranks high and leads to conversion and sales. With our finger on the pulse of your industry, we can advise you on relevant content themes and ideas so that you are always a step ahead of your competitors.

Copywriting Services That Delivers Results

If you look around, copy is everywhere. Blog content, social media, databases, and more. But when small businesses are focusing on Google search engine optimization for their copywriting, it’s about much more than getting a share on social media. At each digital touchpoint, your audience is interacting with your words. Marketing in the digital world can become repetitive and ambiguous, with businesses fighting to make their mark. It becomes essential for the small business owner to stand out from the crowd. When your copywriting is crafted by MacMillan Design, we use your brand’s offline personality to create a digitally similar voice and character. Your website then becomes an extension of yourself as well as a mighty SEO marketing tool.

The power of words has never been more important than in the virtual world. The different types of copy content we create as part of our affordable SEO packages are listed below. These forms of content have proven instrumental in business growth.

Product/Service Pages

Your product/service page is your sales pitch in the online world and it is as important to small, local businesses as it is to those marketing nationwide. An unimpressive and bland page will not get you any customers online. The way to wow your prospective audience is to give them what they need in simple and practical terms. Before writing copy for a product or service page, our team researches your industry, identifies relevant and high-performing keywords, and works with web designers. The end product is a page that complements your other marketing efforts, SEO or otherwise. Even with copywriting, our focus for your business is on increasing awareness and ensuring conversions, turning browsers into buyers.

Benefit-Driven CTAs

A slight improvement to your call-to-action (CTA) statement can make a big difference. CTAs are loaded with value propositions and are designed to stand out, urging customers to take action. For an effective copywriter, the task is to present the right product/service USP (Unique Selling Proposition, or what makes your company or product different) in limited words, package it up with the right tone and decide its placement on the website to get maximum exposure. Challenge accepted! Benefit-driven CTAs are the cornerstone of our copywriting services. You’ll find them on websites, landing pages, blog pages, and ad copy on Google or social media advertisements.  

Blogging Services

Keeping an up-to-date blog is an effective way to attract new customers and build a strong online marketing presence, especially for small and local businesses. But more than that, blog writing plays a pivotal role in your SEO digital marketing efforts to drive sales and lead to higher conversions. Consistent and intelligent copy on your blog can build your brand’s reputation and develop industry authority over time. At MacMillan Design, we ensure that your blog copy checks both of these boxes. Ultimately, content on a website should be written with a purpose beyond trying to get shares or likes on social media. Our highly experienced team can identify hot and relevant topics for your industry and turn them around into high-performing, SEO super charged blog pages.

Microcopy

In digital marketing, every word counts. Microcopy refers to the small bits of words and sentences that guides users to the next step. It is an ideal way to convince the user to make a purchase or sign up for a service. Successful microcopy removes confusion and addresses any concerns of the user. In just a few characters, microcopy is responsible for instilling an emotion that triggers positive action. Microcopy subtle but critical component of your marketing plan, and expert writers should handle the responsibility of this important task.

Writing compelling copy is an art. Give us a call today and forget about struggling to write your own.

Mega Pages

Mega pages are the opposite of microcopy. These are pages designed to target specific keywords and push the website to a higher rank on Google search results using volume. Mega pages are perhaps the most complicated to construct. The difficulty lies in striking the right balance between primary and secondary keywords, maintaining the standard of content quality, and imparting relevant information to the reader all while keeping the brand’s voice consistent and on the forefront. Writing a 15,000-word mega page is a time-consuming task, one that shouldn’t be on the business owner’s to-do list. This is where you will benefit from MacMillan Design’s team of experts.

The MacMillan Design SEO Catapult: Creating Copy that Turns Into Cash

At MacMillan Design, our affordable SEO packages for local and small businesses turns old and tired copy into something that works. Well-crafted and researched copy specifically created for search engine optimization continues to produce results even when the writing stops. When you choose MacMillan Design for SEO based copywriting services, you are investing in the long-term success of your business. You can begin to notice the results of our SEO strategy within the first forty to sixty days. This is where we rework existing content, create new content, and suggest approaches that will benefit your website. It takes roughly three months to ramp up operations, and in only five to six months, you can experience a consistent uptick in sales through your business’s digital presence.  

Don’t spend any more time searching for the perfect SEO partner.
Let us get started helping you achieve your goals.

How MacMillan Does SEO Better Than the Rest

Premium and Original Content: We Don’t Copy, We Create

At MacMillan Design, we approach SEO copywriting services as an exciting project for our clients. Our team of writers love what they do, and it reflects in their work. As a result, all our work is planned, researched and written in-house. Plagiarism is a big NO! When it comes to content, and we are sticklers for quality. Our philosophy is simple; we wouldn’t use shoddy copy for our business, and we maintain these standards for our local and small business clients.

Timely Turnaround: Speed Matters

Copywriting for the web is fast-paced. Information gets stale and outdated quickly. To stay on top of the SEO game, it is essential to churn out timely content in line with the needs of your audience. As MacMillan Design’s client, we will closely monitor your website’s performance and regularly suggest updates to existing copy. Operating a business is no small feat, one that requires your total dedication and focus. We take care of speed, flexibility and adaptability of SEO content so that you can focus on the macro issues.

Targeted, Winnable Words: We Love Keywords that Convert

Google is forever learning, growing, and changing its algorithms. But we don’t mind because we take pride in our love for data and research. Every new update allows us to tweak our search engine optimization strategies so they will benefit our clients and give them an edge against their competitors. We use our in-house research to identify high-performing keywords that real people actually search for on Google. Unlike some other SEO agencies, we go beyond the recommended keywords to find relevant ones that you can win.

Industry Research: We Speak Your Language

We love puns. Our experience shows that the audiences scrolling through tired and repetitive content loves them too! If your brand requires clear, concise and witty copy to get people interested enough to read more, then you are in the right place. If you are looking for something more traditional, our team is adept at that, too. We adapt our writing to fit your voice. Whatever your copywriting needs are, the chameleon-like MacMillan Design writers can deliver on voice and targeted for Google search engine optimization dominance.

Teamwork: Creatively Together

A website’s success is not just in its attractive design or compelling landing page copy. It is when all the elements come together to create a seamless user experience. Our design and content teams are closely synced to create websites that our clients love. The result is a beautiful integration of design elements and copy that profoundly reflects your brand’s true essence. This means as the SEO services bring in Google search engine traffic, browsers will love what they see when they arrive.

Getting Started with SEO Services with MacMillan Design

The market is overwhelmed with companies offering sweet SEO deals that are, at times, too good to be true and may take advantage of small businesses. At MacMillan Design, we understand your business objectives and provide you with a plan that works best for YOU. We only work for local and small businesses, and we never use pre-planned templates. If you are looking for a partner that helps you fulfil your SEO needs, then look no further.

When you give us a call, we will take time to understand your small business and your plans. Think of it as a friendly chat with a friend. At the end of the call, we will suggest the ideal affordable SEO packages that meet your business requirements. Once you come on board as a client of MacMillan Design, our teams begin the research on the backend. The process is seamless, from your onboarding as a new client to understanding your needs, developing a custom plan, and getting started on the work. Our experience of over 25 years has taught us to be flexible, open and adaptive in our SEO marketing approaches.

Our SEO Talent. Your Competitive Advantage.

With MacMillan Design SEO services, you can be sure that a team of best-in-class writers who enjoy crafting premium copy are working on your account. We focus on intuitive and personalized writing that matches your brand so that you can connect with your audience by matching up their Google search terms with what you have to offer. Efforts on digital marketing are futile if your bottom line is not benefitting. At every step of writing content for search engine optimization, we reflect on how what we do contributes to your end goal.

SEO marketing is very industry-specific. What works for one company might not work for yours. Instead of following traditional SEO methodologies of blog and backlink, blog and backlink, our team is constantly looking to reinvent and introduce new ways that will help in achieving growth through SEO for your business using the power of the written word; at first incremental, then exponential. When you choose one of our affordable SEO packages for small businesses, you can expect high quality and premium content that stands out from the clutter that is powerfully geared for SEO and pretty enough to share on your social media pages. Let us show you what quality search engine optimization can really do for you.

A/B Testing

The A/B testing method first made its appearance in the advertising world but is now a key tool in our affordable SEO packages. When used over time, successful implementation of this method that tests different approaches against each other can pinpoint exactly what works for your audience and what doesn’t. When we know what works we amplify it and do more of it. From using a combination of keywords in your content to different variables on the elements on your web page, the insights that we can gain through A/B testing about your audience’s behavior can change the way you have been doing your business marketing.  

We know that you’re looking for more leads online and we want to help you get them. That’s why we offer A/B testing services as part of our complete SEO package. It’s the surest way to find out what’s working on your website and what could be improved. And because we have the expertise in-house, we can implement the most effective changes quickly and effectively – saving your company time and money.

SEO Success with A/B Testing: Small Changes, Big Results

SEO A/B testing comes down to two things: increasing conversions for existing customers and expanding your client base through turning new visitors into customers.  It’s a chance to assess what works and what doesn’t, and develop a marketing strategy that helps you reach the right people – your buying target market.

Before we can dig into what a powerful tool A/B testing is for SEO and for marketing straight from your website, let’s clearly define what it is. A/B testing is a technique that compares two versions of a single variable to identify which one performs better. For example, let’s take a carousel on our website that has three different images scrolling through side by side – Version 1 has a man and a woman sitting together smiling with the title “Best Place to Live”, Version 2 has a similar image except the man and the woman have a young child with them and the title says “Safest Place to Live.” Version 3 has a picture of a city skyline with the title “Best Place to Work.”

Now let’s say that we want to know which image is more effective at getting people to click through – the man and woman together, the man and woman with a child, or the city skyline. We would create two different versions of our carousel with the images in different orders and then test them to see which one gets more clicks. This is a simple example of A/B testing.

SEO A/B Testing Services, Fine Tuned for Your Industry

Different approaches work for different industries. National companies and local small businesses will not necessarily use similar marketing tactics, even if they are in the same industry. The benefit of MacMillan design’s A/B testing as part of our affordable SEO packages is that we fine tune and tweak your images and copy until they are perfectly suited to attract your target market, whether that’s across the country or across the street in your local area.

A/B testing can help you determine which images and copy are most effective for attracting your target market. It’s a simple way to improve your company website’s SEO without spending a lot of money. MacMillan design can help you set up and implement an A/B testing campaign that will help you boost your website’s Google ranking and bring in customers by simply understanding the types of images and copy your market prefers.

We are invested in your business. Are you? Schedule a call with us today and get ready to grow your business. 

What A/B Testing Can Help Your Company Learn

A/B testing can help you learn more about your customers want so you can hone in on providing better products and services. For instance, if you own a food delivery service, A/B testing can help determine whether customers prefer to order online or by phone. Online ordering is more convenient and flexible for some people but can also be difficult and frustrating for others due to the wait times and inaccuracies that often come with internet-based ordering. Telephone orders are less convenient but accommodate those with lots of questions or that have trouble using technology. A/B testing can help you understand which type of consumer most of your customers are so you can better cater to them.

Another example of aligning more closely with your target market using A/B testing is if you own a small local pet store. Offering different types of food, certain brands, or delivery services are things you may want to test. You could also test whether customers are more likely to purchase items that are on sale or if they prefer to buy products in bulk.

A/B testing can also help you learn about how to reach and engage your customers. For example, if you are a retailer, you might test two different versions of an email campaign to see which one results in more opens and clicks. You might also test two different versions of your home page to see which one results in more visitors moving on to your online store or signing up for your newsletter. Big national firms engage in A/B testing all the time, and now small and local competitors can do the same for much less using MacMillan Design’s affordable SEO services packages.

Here or There? Where A/B Testing is Used

A/B testing is used in a wide variety of places. You’ll find A/B testing on website home pages, landing pages, marketing emails, social media posts, and advertisements. A/B testing is also used on websites with eCommerce stores, membership websites, and blog posts.

No matter what type of website you have, A/B testing can help increase your profits by catering to your target market. When you use A/B testing, you’re able to test different aspects of your website to see what works best. The best part is that you can do it quickly, responding to market trends in a short amount of time, and it’s less expensive than other forms of marketing and market research.

A/B testing is a great way to improve your marketing efficiency and increase your customer base. By testing different parts of your website, you can see what works best and make the changes necessary to improve your website’s visibility and usability. Your customers will appreciate the changes, too!

The Bottom Line: The Benefits of A/B Testing for Your Company

The obvious end result you want from A/B testing is more sales. But what does that mean, and what factors play a part in increasing your revenue using A/B testing? Here are some benefits you can expect when MacMillan Design is running your A/B testing as part of our affordable SEO service packages:

  1. Increased Conversions: One of the most important benefits of A/B testing is an increase in conversions. This means more people are visiting your website, and more importantly, they are taking the desired action – whether that’s signing up for a newsletter, making a purchase, calling for a quote on your services, or anything else you might be measuring.
  2. Improved Visibility: Once you understand what is resonating with your audience, you can tweak your website to ensure that your most important messages are getting through. This improved visibility can result in a better overall user experience and, as we all know, Google loves a good user experience – that means improved search results for your pages!
  3. More Revenue: As your company website becomes more effective at converting visitors into customers, you can expect to see an increase in your cash flow. Make sure you’ve got your supply chain ready to respond to surging customer demand!
  4. Competitive Advantage: Your competition doesn’t get to enjoy the fruits of your labor. Once you start seeing results from A/B testing, they’ll have to play catch-up or lose customers!
  5. Engagement: Great content is what keeps visitors coming back to your website. The more engaging your content is, the greater likelihood that they will return – and buy. Engaged customers are also more likely to share your site with friends, and that’s the best kind of free advertising you can get.
  6. Customer Retention: It’s a simple concept: the more customers you can keep coming back, the less customer acquisition costs you’re going to have to pay! It’s always cheaper to keep an existing customer than to find a new one.
  7. Easier Decision-Making: The data from your A/B tests can be immensely helpful when you’re making important business decisions, whether it’s about hiring new employees, adding a new product line, or the perfect time to launch a new marketing campaign.
  8. Meet Your Customers’ Needs: With the data you get from your A/B tests, you can achieve better optimization when it comes to meeting your customers’ needs and expectations – making them happy and keeping them coming back for more.
  9. Reduce Bounce: Everything you do has to be based on sound reasoning. A/B testing helps you get inside your customers’ heads and determine what makes them stay and what makes them bounce.
  10. Differentiate Yourself: A lot of businesses with one foot in the market and another in the grave have been saved by a solid marketing campaign, designed just for them. And this is exactly what A/B testing can help you do – create targeted campaigns that’ll truly differentiate your company from others in your industry.
  11. Low Risk Changes: Using A/B testing is a very low risk way of making changes to your website. You can make small changes, test them and see how they work before you commit to anything long term.
  12. Continuous Improvement: The great thing about A/B testing is that it’s a never-ending cycle of improvement. You can always be tweaking and improving your company website based on the data.

MacMillan Design: On the Cutting Edge of A/B Testing for SEO

Beginners to A/B testing make many mistakes. Because you’re a smart small business owner, you know that this is precisely the kind of thing you want to outsource. With MacMillan Design’s SEO services with A/B testing, you won’t waste time with common errors including testing too many elements at once, not testing long enough, testing irrelevant changes, and making changes without statistical significance.

Testing can be done on many levels, from small text changes to entire redesigns. We take a scientific and data-driven approach to A/B testing so you can be assured that every change made is based on results, not assumptions. We’ll keep on tweaking and improving as we go so that you’re always getting the most out of your investment in SEO.

A/B Testing Mistakes You Won't Make

Beginners to A/B testing make many mistakes. Because you’re a smart small business owner, you know that this is precisely the kind of thing you want to outsource. With MacMillan Design’s SEO services with A/B testing, you won’t waste time with common errors including testing too many elements at once, not testing long enough, testing irrelevant changes, and making changes without statistical significance.

Testing can be done on many levels, from small text changes to entire redesigns. We take a scientific and data-driven approach to A/B testing so you can be assured that every change made is based on results, not assumptions. We’ll keep on tweaking and improving as we go so that you’re always getting the most out of your investment in SEO.

Research. Test. Optimize. Repeat.

There’s no question that A/B testing is an essential part of an SEO marketing strategy, but it all comes down to who you have doing it. With MacMillan Design on your side, we will take the time to understand your market in a way that makes our A/B testing work faster than any of our competition (who charges extra for A/B testing, by the way, if they do it at all.)

With our experience, we can create split test recommendations for your website to make the good better and catch the bad before it becomes broke. We will work with you on email, social media and ad campaigns, too, if that’s where your market leads. Our commitment to serving local and small businesses is real, and we’ll never leave you on your own when it comes to SEO. Our success is only as good as your business growth.

So what’s the holdup? Let’s get started! You can message us by clicking on the “Contact Us” tab at the top of this page, or just give us a call. We’re excited to help you grow and succeed with our small business SEO services!

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Let us get started helping you achieve your goals.

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Ready to learn more about how we can super charge your small business’s online presence? Fill out the form below and we’ll give you a call, or call us at (678) 801-6013