Your SEO Investment for Long-Term Growth
Budget-based and Scalable | Starting at $99 per month | Invest more, grow faster
Lite SEOStart your long-term growth by building your site's reputation.
- Basic Keyword Research
- Outreach and Backlinks
- Quarterly Reporting
- Monthly Blogging
- Market Research
- Competitive Research
- Monthly Reporting
- Landing Page Design
- Conversion Optimization
- A/B Testing
Basic SEOSpeed up your site's growth and engage your market with quality blog content.
- Basic Keyword Research
- Outreach and Backlinks
- Quarterly Reporting
- Monthly Blogging
- Market Research
- Competitive Research
- Monthly Reporting
- Landing Page Design
- Conversion Optimization
- A/B Testing
Serious SEOStrong growth on a limited budget, through high-quality, backlinks, and premium monthly blogging services to build your content power.
- Killer Keyword Research
- Outreach and Backlinks
- Monthly Blogging
- Quarterly Reporting
- Market Research
- Competitive Research
- Monthly Reporting
- Landing Page Design
- Conversion Optimization
- A/B Testing
Nuclear SEOPull out the stops and dominate your market with every trick we've learned over two decades of battle-hardened SEO mastery.
- Killer Keyword Research
- Outreach and Backlinks
- Monthly Blogging
- Quarterly Reporting
- Market Research
- Competitive Research
- Monthly Reporting
- Landing Page Design
- Conversion Optimization
- A/B Testing
Our Raving Fans
MacMillan Design’s SEO services create success – and raving fans.
We can't wait to put your business on the top of Google search results and smoke your competition.
Choose Wisely: Cheap SEO vs. Affordable SEO
Ouch! Cheap SEO Hurts
Cheap SEO treats your business the exact same way as every other customer, with zero market or industry research. This one-trick pony applies blogs and backlinks, month in and month out. Unfortunately, even these classic SEO tactics can become toxic to your website and your business when applied incorrectly.
Keyword stuffed content, impossible to win keywords, or inappropriate keywords for your audience might get you traffic, but won’t help you get sales. Low-quality, junk backlinks to your site from spam-laden websites – sometimes simply purchased outright – get no respect from Google and can even cause your site to get downgraded. This type of “blind SEO” doesn’t work and worse, damages your online presence. It’s a waste of your hard-earned money, focusing only on traffic, not conversions.
Affordable SEO Grows Your Business
In contrast to cheap SEO, our effective SEO services focus on the short and long term success of your business. Our fully customized and researched SEO marketing approach focuses on driving sales, not just website traffic. This means we never treat your business like any other. From our in-depth industry research and analysis of your customers and competitors, we use targeted keywords in content that real people actually search for. We never buy trash backlinks for your site. We only offer high-quality outreach link placement to promote your website based on relationships we’ve developed, not shady cash transactions.
But affordable SEO packages are about more than blogging and backlinks. Our system of research, copywriting, design, conversion rate optimization (CRO), heat-mapping and A/B testing (more on all these things later) make our SEO kung fu your secret weapon for success. Because it’s so effective, the way we do search engine optimization becomes even less expensive over time because you will keep the gains you make month by month. It’s affordable because it works. Period.
Diving Deep to Dominate: How MacMillan Design Does SEO
MacMillan Design is an SEO laboratory. We never assume that what worked last month will work the same way next month. We are always learning, growing, and applying cutting-edge tactics to help our SEO clients absolutely dominate. No other SEO services company out there is doing what we do. We craft unique SEO solutions for your business’s precise needs by focusing on flexible customization, deep research, and the best strategic planning for your company.
There are eight fundamental aspects of our affordable SEO packages, and how much effort is devoted to each will evolve over the months. This is another process unique to MacMillan Design. It is different for each client company, simply because no two clients and no two businesses are the same. The only thing that’s the same for every client – local, national, or international – is our commitment to your best possible results.
Below are the eight factors that come together to create your affordable SEO marketing services package that you will find in our SEO Packages.
What makes our SEO Better?
No Business Can Afford Cheap SEO. Invest in Effective, Affordable SEO Packages and Start Growing Today.
The Details Behind Our Next-Level SEO
Research: The Key to SEO Package Success
The SEO package your business needs to succeed doesn’t come from a one-size-fits-all approach. MacMillan Design understands that intense research is the key to successful SEO campaigns. We begin every project with in-depth industry research. We take the time to understand your business, your products, and your services as well as your business goals. We also get to know your competition and what they’re doing right (and wrong) when it comes to SEO. This knowledge forms the foundation of a customized SEO marketing strategy that’s tailored specifically for your business to create a package that makes sense for you.
Honestly, if an SEO company gets the research wrong, the whole package is useless. That’s why we spend so much time and effort on the research phase of your SEO campaign. It is absolutely critical to your success. That’s why we place the utmost importance on getting this piece right. Once we have a solid understanding of your industry landscape, we then conduct thorough keyword research. What does that mean for your SEO strategy? Let’s dig in.
Industry Research: Getting to Know You (and Your Competition)
Before we do a second of SEO keyword research, we’ll do a deep dive into your industry. The success of your SEO package depends largely on what we learn while researching your industry and target market and applying that data to your business goals. Which leads us to first and foremost what you are looking for when it comes to the future of your business.
Your business is close to your heart, and it’s about to be close to ours. That’s why we go all in when it comes to learning about what you do, how you do it, why you do it, your backstory, and more. The more we know, the better we can help you succeed by crafting an SEO package that fits you. We’ll ask you to complete a new client questionnaire and your account representative will be asking you lots of questions about everything your business provides.
Your Business Goals
Where are you now, and where do you want to be? Where do you see your company in five or ten years? What are your specific business goals? This will help us understand where you see yourself in the future, and how your SEO package can help get you there. The SEO marketing strategies you need to increase revenue by 25% will be different than the ones you need when just starting out and trying to scoop up those first sales. Your path to online marketing success will be different in a low-competition market versus a dog-eat-dog every-business-for-themselves challenging business environment.
Your Industry and Your Competitors
Who are your direct and indirect competitors? Who else sells the same or similar products as your company? What makes your product or service different (your market differentiators)? What trends are happening in your industry as a whole, and how can you use that to your advantage? If you’re a local business, are your competitors other small business owners or giant corporations? The answers to these questions will help you understand how much web traffic and online visibility your company should realistically aim for. They will also help us shape our strategy when we move into the planning phase.
Your Target Market
Who is your target market? What are their needs and wants? How old are they? What’s their income level? Where do they live? What do they do for a living? When it comes to your product or service, what are their pain points? How can you serve them better than competitors? The more specific your SEO package marketing content is in targeting your ideal customer, the more effective it will be. That means we need to truly get inside the minds and hearts of those who need your products or services and understand how they make buying decisions. It sounds deep, and it is. But it is mission critical to your SEO package success.
Only once we’ve really gotten to know you can we launch into keyword research. Let’s go over what keywords actually are and how the right ones can make your SEO package sing.
SEO 101: Keywords
Google (and other search engines) speak in the language of keywords. When we talk about SEO, we mean refining your web content to attract Google’s interest by targeting specific keywords that your customers are typing into search engine bars. The more relevant your content is to those keywords, the higher your site will rank on SERPs (search engine results pages). That’s why SEO keyword research is so important. But what makes a keyword great? The answer is…it depends on many factors.
SEO and Keyword Difficulty
Keyword difficulty refers to how difficult it is to rank for a given keyword. A low difficulty keyword for SEO purposes means there’s not a ton of competition for that term (even if there’s a lot of people searching for it), making it easier for your site to appear on the first page of SERPs. Conversely, a high difficulty keyword is one that’s being SEO targeted by many other businesses in your industry, making it harder to rank for. An easy keyword can also be hard to nail down if the top spots are taken by sites stronger than yours. But difficulty isn’t the only factor to consider when it comes to SEO. In fact, in our SEO packages, it’s just the beginning.
SEO, Search Volume, and Intent
Of course, you want to target keywords with a high search volume; otherwise, there’s no point in pursuing them with SEO tactics. But you also want to make sure that the keyword has high intent, meaning people who are searching for that term are likely further along in their buyer’s journey and more likely to convert. A great SEO keyword hits the sweet spot between having enough search volume to be worth targeting and having high purchase intent. Your SEO package will include serious consideration of the number of searches for potential keywords, and who is behind those searches. A buyer or a bored surfer? We’ll help you target the former and limit the latter.
SEO and Business Relevance
Finally, you want to make sure your keywords are relevant to your business. That might seem like a no-brainer, but it’s easy to get caught up in SEO marketing strategies and lose sight of what’s important for your business. After all, the point of SEO is to attract paying customers, not just any old visitor. By making sure your keywords are relevant, we will avoid wasting time (and your money) on SEO. Some SEO firms will target any word they think they can win for you just to fill out the SEO package they sold you, regardless of whether or not that translates into money added to your bottom line. We think that’s bad practice, and part of the reason SEO firms and SEO packages get a bad rap. You won’t find any cheap filler in a MacMillan SEO package.
The SEO Keyword Research Process: Packages Designed for Results
To find the right keywords for your SEO package strategy, we use a variety of analytical tools including competitor analysis, search engine trends, and customer behavior. This allows us to create a list of targeted keywords that are most likely to result in conversions for your business. We also take into account the difficulty of ranking for each keyword to ensure that our SEO package focuses on winnable terms.
We use a proprietary method to determine the estimated revenue you’ll get from each SEO keyword, whether that’s in the form of a blog post, a service page, or a landing page. That’s why understanding your business goals is such an essential part of SEO packages from MacMillan. If we don’t know where you want to end up, it’s hard to create a package that will get you there. This is one of the primary differences between MacMillan Design and other SEO firms. We genuinely take your business goals and make them ours. The result is an SEO campaign that’s built from the ground up to deliver real results for your business.
While it’s near impossible to predict SEO results with 100% accuracy, we do have a pretty good track record. Our SEO packages have helped small businesses to achieve their goals, whether that’s increased traffic, higher conversion rates, or simply better brand awareness.
No matter what your business goals are, we can formulate an SEO package that will help you to achieve them. Contact us today to learn more about our SEO services and how we can help your business to succeed online.
Beyond Keyword Research: SEO Package Success is in the Details
Did you know that SEO research goes far beyond even keywords? You may have all the right words in all the right places, but if these other factors are amiss on your site, you may still fail to win otherwise easily winnable keywords.
Site Structure, Speed, and Flow Impacts SEO
Is your website user friendly? Is it attractive? Believe it or not, this matters for SEO. If Google sees that people go to your site, then quickly click away because they don’t like what they see, it will notice. Sites with heavy bounce rates will get a downgrade, making it almost impossible to get on the first page of Google search results, much less that coveted #1 organic search result spot. We’ll review your current site and make recommendations on how to fix your structure, speed, and flow issues to boost your SEO. Or if we’re building your site, to ensure it is optimized for all these factors.
Site Age Impacts SEO
The age of your site factors into your SEO ranking. Is it fair? Maybe or maybe not, but Google cares about how long your site has been around, how active it is (meaning how often content is added or changed), and how much other content it has. If you’re just starting out, don’t worry. We have ways to make up for a lack of longevity. However, if your site’s been around for a while, you’ll get some SEO bonus points, especially if you’ve actively managed it. As part of your SEO package research phase, we’ll take a look at how this factor will impact your SEO strategy and recommend how to leverage (or mitigate) its impact.
Site Reputation Impacts SEO
Do other websites link to your site? How strong are they? Do you have any harmful backlinks that are hurting your SEO? (Yes, you can have backlinks that create NEGATIVE SEO. Ouch!) In general, backlinks are a component of SEO that many packages don’t address. That’s because either the SEO firm doesn’t understand backlinks or they don’t know how to earn backlinks for your site. MacMillan both understands and has the know-how to get the right number of backlinks from the right sites to nail your SEO strategy. Our SEO packages include an analysis of your backlink strengths and weaknesses and create a path to get you where you need to be.
Business Info Consistency Impacts SEO
Is your business information (company name, address, phone number, etc.) consistent across the web, or does Yelp say one thing and Google My Business say another? Disjointed information can kill an otherwise healthy SEO package strategy. When you choose one of our SEO packages, we’ll audit this information and see if your business presence is accurately represented across the web. If it’s not, we’ll recommend a course of action for cleaning up this information.
SEO Packages: The Right Strategy for Your Business
There’s no one-size-fits-all SEO strategy. The right SEO package for your business depends on your unique goals, products or services, target market, and competition. That’s why MacMillan offers custom SEO packages for each of our clients. We’ll work with you to understand your business and create an SEO strategy that’s tailored to your specific needs, starting with a predesigned package and then adding or subtracting components to get exactly the SEO package your business needs to hit those bullseyes.
Our SEO packages can include any combination of the following services, and our initial research will encompass what you need for all of them to maximize your chances of success:
- Comprehensive site audits
- Competitor analysis
- Keyword research
- On-page SEO
- Technical SEO
- Link building/earning
- Content marketing
- Local SEO
- Reputation management
- Reporting and analytics
- Conversion Rate Optimization (CRO)
- …and much more
To be effective, SEO should be an ongoing process, not a one-time thing. That’s why all of our SEO packages are designed for long-term success. We’ll work with you on an ongoing basis to monitor your progress, adjust our tactics, and strike again.
Why Go with an SEO Package vs. an SEO Consultant?
The SEO industry is full of snake oil salespeople, which has given SEO a bad rap. As a result, some business owners shy away from SEO packages and instead opt to go with an SEO consultant. However, SEO consultants typically don’t perform the actual SEO work. They come up with the strategy and then outsource the implementation to low-cost third-party contractors. Or worse, give you the SEO strategy and leave you to figure out how to implement it. Either way, this can often lead to subpar results.
When you choose an SEO package from MacMillan, you get a team of in-house SEO specialists who are passionate about what they do and who will take the time to really understand your business. We’ll work with you directly to ensure that our SEO strategy is aligned with your business goals. And, because we’re the ones doing the work, we are committed to quality SEO package results.
SEO Packages with Research That Goes the Distance
SEO is a deep rabbit hole. There are other research factors that go into your SEO success beyond even keywords and these other less obvious components we’ve discussed here. Some are industry-specific and may or may not impact your company. Others change over time, making SEO an ever-changing endeavor – and that’s part of why SEO packages with targeted strategies are needed. However, it’s a game that you can win with the right SEO partner. Before you go with a low-end package deal or a high-end SEO package, make sure it’s with a firm that gives a damn about your success and is willing to do the hard work, dives deep into the details, and puts in the time it takes to really do SEO right. Make sure it’s a MacMillan Design SEO package.
Planning: Stage 2 of Your SEO Package Super Strategy
We’ve done the research. We know your company and industry inside out. We’ve identified your keywords, road blocks to your SEO success, and opportunities for SEO greatness. Now it’s time to put that all together into a plan of action with some SEO package options that we think will work best for you. This requires planning – and lots of it.
The planning phase of our SEO packages is where we take all of the data and information we’ve gathered about your business, your industry, your competition, and your best keywords and turn it into an SEO strategy that’s tailored to your specific needs.
Your SEO package’s strategic plan will include a focus on the most important SEO factors for your company, a timeline for implementation, and specific SEO tactics that we’ll use to achieve your goals. And when you choose MacMillan, at no extra charge it will also include a level of expertise and commitment to your organization’s success that you simply won’t find with other SEO firms…or to be honest, many other types of businesses as well.
Once we’ve finalized your SEO strategy, we’ll review all the details with you. Then we’ll get to work on implementing your SEO package for massive success. But let’s not get ahead of ourselves. You’re probably wondering how we create this plan. How do we create an SEO strategy, and how is it different from what other SEO firms do for their packages?
Building an Empire: The Components of Your SEO Package Strategy Planning
So that you can get a complete picture of what your SEO package plan will include, let’s go through it point by point. This SEO strategy planning is a bit more involved than what other SEO firms do. But remember – we’re not like other SEO firms. We actually care about your success. Here are the SEO strategy components you can expect from an SEO package from MacMillan:
SEO Factor Evaluation, Selection, and Prioritization
We’ll take a close look at all of the SEO factors that could affect your website’s ranking. Then, we’ll select the most important SEO factors for your company and industry and focus on those as we implement your SEO package. We’ll also choose the keywords we identified in the research phase that are hardest hitting, easiest to win, or are the most timely for your organization. Those will be the ones we go after first.
SEO Keywords: How Many?
How many keywords is the right amount? The correct answer is: as many as it takes to reach your goals. The practical answer is: the number that pushes you toward your goals and still fits within your budget. You can slow roll your SEO with a smaller, longer package or you can nail it fast and hard with a larger package that will work quickly. It will all depend on what you want to achieve, how fast you want to achieve it, and how much you have to invest in your package. Your plan will reflect all these factors.
SEO Content: How Long?
Before we ever write a word for one of your target keywords, we’ll determine how long the blog article, product or service page, or landing page needs to be. Some keywords may need only 750 or 1,000 words to start generating hits. Others may need 5,000. If you have a group of related keywords, it might be a better idea to do a topic cluster, where we’ll deliver a series of pages that all link back to each other. The number of words needed will be a part of your SEO package and we’ll make sure you get the best bang for your buck (or for your word count, in this case).
SEO Posting: How Often?
Google and other search engines pay attention to how often your website is updated. From brand new content to updated product descriptions, they want to see that you’re keeping your site fresh. Ignoring your site will put it on Google’s back burner, and non-stop pouring in of content that isn’t relevant enough can make the algorithm question your authenticity. We’ll help you come up with a posting schedule for your SEO package that will keep your site active without overdoing it and triggering any red flags. That may be monthly, weekly, or bi-weekly, depending on your goals.
Keeping Up with the SEO Joneses
How many, how long, and how often will also be influenced by what’s being done by those competing for your keywords. This will vary from industry to industry and from keyword to keyword. Is the competition adding content daily, monthly or yearly? How long are their articles? The strategy used to win your words will be determined in the planning stage based on the information we got during the research phase for maximum impact from your SEO package.
SEO Timeline: Time to Target
Once we’ve selected the most important SEO factors, we’ll create a timeline for implementing your package’s SEO tactics. Unlike other SEO firms, we don’t do the same activities every single month (mostly, blogging and backlinks). We shift our strategy as your success builds, creating a stronger, longer-lasting SEO position. This timeline will be based on our years of experience in SEO as well as data from our past clients’ campaigns. And because we like to deliver good news, we’ll keep you updated on where you are, how you’re doing, and where you’re heading.
SEO Shelf Life and Keyword Freshness
SEO is a cumulative, long-term marketing investment which is why buying an SEO package makes sense. It keeps working long after the pages or blog posts go up. However, that’s not to say that it never needs updating. SEO can have a shelf life, especially for hotly contested keywords that lots of other companies are trying to win. So when we recommend a more aggressive strategy, it’s not because we’re trying to pressure you into spending a bunch of money without getting corresponding output. (Trust us, we’re a small company with bills to pay, too.) No – we are trying to strike while the iron is hot, so to speak. We want to win those keywords now while they are at a 0 or 1 or 2 difficulty. In a few months, that same keyword may be a difficulty of 15 or 20 or more as other companies put out content trying to capture that market, making it nearly impossible to win for a newer entrant.
SEO Packages with Unlimited Flexibility
Hesitant about going all in on SEO package? Wondering if it can possibly work as well as everyone says? SEO is an amazing tool, but it only works when done right. That’s why we offer SEO packages that come with unlimited flexibility. We’re dedicated to getting you the results that you want and need, and we won’t rest until you’re happy (and richer).
When it comes to SEO, more is not always better. In fact, sometimes less is more. That’s why our SEO packages are designed with your unique needs in mind. We’re not interested in doing unnecessary busy work anymore than you are. We’ll tailor a package just for you, based on your budget, your target keywords, and your desired outcome.
SEO is a complex process, and there’s no one-size-fits-all approach. The right SEO package for you will depend on many factors, including your budget, your target keywords, and your goals. But don’t worry – we’ll help you figure it all out. Just contact us and we’ll get started on creating a custom SEO package that’s perfect for you. Here are some of the ways an SEO package from MacMillan Design come with flexibility built in.
If you’re a brick-and-mortar or home-based store or service company and your target market is in a specific area, we will go after your local market with local SEO tactics that many other SEO firms don’t even know exist. Local SEO will be built into your package to deliver an outcome you can take to the bank.
In the cases where your SEO package starts blowing things up and you have the very desirable problem of too much business, we can scale back for a bit, let you catch your breath and catch up. Stop-and-start is great for growing businesses that may need a little extra time to scale up.
As you start to rank for your target keywords and get more traffic, you may want to adjust your SEO tactics to target different (and usually more competitive) keywords. We’ll help you make those changes quickly and easily, so you can keep getting the most out of your SEO package.
As your organization grows, you may want to upgrade your SEO package to include more keywords or more aggressive tactics. We’ll be happy to make those changes for you – and we’ll even give you a discount on the upgraded package depending on how much more jet fuel you want.
SEO Results That Last
The SEO world is always changing, but our commitment to getting you results that last is unwavering. We’ll keep an eye on the ever-changing landscape and make sure your SEO package is always up-to-date, so you can focus on running your company.
Implementing Your SEO Plan: Playing the Long Game
After the SEO strategy is approved, it’s time to get to work and start seeing results. During the implementation phase of our SEO packages, we’ll put all of the tactics and strategies from your SEO plan into action. This is where the real work happens and where you’ll start to see the impact from your SEO investment.
While our clients have seen extraordinarily fast results from our SEO packages thanks to our unique and tireless take on refining our tactics, It’s important to remember that SEO isn’t like advertising. You don’t get a big wave of sales from a keyworded post or page that just as abruptly peters out. SEO is a long-term game plan that builds upon itself. With an ad campaign you may see the impact quickly, then it vanishes. If you want more, it will cost you. SEO based marketing will build up without the initial burst, but it will continue working for you long after the blog article or service page has gone live without any additional expenses. This is how an SEO package from MacMillan will pay for itself, making it the most affordable marketing your company can do.
What Makes SEO Packages from MacMillan Different
When it comes to SEO firms, you’ve got a million choices. To be honest, most of them barely know more than you do. They learned a few tricks and decided to open up shop. The pros at MacMillan Design have been up to their ears in cracking algorithms for SEO for more than 25 years. When it comes to planning your SEO strategy, you cannot beat the experience we bring to your package.
But it’s not just experience that gives us bragging rights. It’s results. Our clients experience exponential growth when our targeted SEO tactics are allowed to do their thing. We’re dedicated, we’re diligent, we’re detailed, and we are absolutely passionate about building small businesses with our SEO kung fu. We bring all that fire into your plan when you choose MacMillan for your SEO package.
SEO Packages with Plans That Are Tailored to Fit
We understand that SEO can be a big investment, and we want to make sure it’s affordable for everyone. That’s why we offer a range of SEO packages, so you can choose the one that fits your goals and your budget. It also allows you to scale up as the effects of your SEO package begin to show in your bottom line – and they will. Remember – SEO packages are only affordable if they pay for themselves by being successful. Otherwise it’s a waste of time and effort at any price. At MacMillan, we like effectiveness and efficiency and we’re betting you do, too. Give us a call today to get started and launch your company’s success to new heights with a well-researched and well-planned SEO package.
Beyond Words: SEO Copywriting That Sells
Words have the power to change behavior. At the very least, they can influence consumers to purchase a product or sign up for a service. Over the years, copywriting has been reduced to focusing on keywords. Not anymore. At MacMillan Design, keyword research and integration is only one aspect of copywriting that is part of our affordable SEO packages. We comb through industry data to bring you the best copy to reach out to your target audience.
Are you ready to update your existing content and engage your audience at every step of the buyer’s journey? Let’s get started! Give us a call today.
Not just blogging. Copywriting is SO much more!
The proper use of keywords in a blog or other forms of copy helps rank your website higher on Google search results. How consumers view your web link, their experience when they click on that link and whether or not they ultimately hit that coveted ‘Add-to-Cart’ button are essential elements of copywriting service. In a nutshell, copywriting services for SEO includes everything on your website, minus the design.
When you choose our affordable SEO packages with copywriting services, you don’t have to worry about another word. We take care of it. Find out how.
Write Here for You
With MacMillan Design’s SEO services, you will never have to worry about keyword stuffing or mass-market content production hurting your Google rating. Whether it’s microcopy or a 5,000-word blog post, every content piece is created specifically for your targeted audience. Our writers are experts in the field and well-versed in marketing concepts. They create original and customized content and explore ways to tie it back with other SEO marketing elements that will help your business grow.
We are invested in your business. Are you? Schedule a call with us today and get ready to grow your business.
Copywriting that Converts
Within the gamut of marketing and search engine optimization, copywriting is a world in itself. A well-constructed landing page or an emotionally driven call-to-action (CTA) can be the reason for your high sales. If you are spending thousands of dollars on keywords without any return on investment, it’s marketing money down the drain. That’s what we don’t want for our small business clients.
Traditionally, SEO companies would research high-performing keywords and try to ‘win’ the ranking game by consistently using them everywhere. This technique might affect the website’s rank, but think about what it does to your customer’s experience when they read repetitive and often grammatically incorrect copy on your website. This keyword stuffing idea also ultimately backfires, as it is not optimization at all; it’s simply trying to game the Google system. That’s bad for your ranking and your social credit!
At MacMillan Design, we take the focus away from keywords and work on your brand’s end-to-end content needs. Our intelligent and innovative approach to SEO keyword management ensures that your website ranks high and leads to conversion and sales. With our finger on the pulse of your industry, we can advise you on relevant content themes and ideas so that you are always a step ahead of your competitors.
Copywriting Services That Delivers Results
If you look around, copy is everywhere. Blog content, social media, databases, and more. But when small businesses are focusing on Google search engine optimization for their copywriting, it’s about much more than getting a share on social media. At each digital touchpoint, your audience is interacting with your words. Marketing in the digital world can become repetitive and ambiguous, with businesses fighting to make their mark. It becomes essential for the small business owner to stand out from the crowd. When your copywriting is crafted by MacMillan Design, we use your brand’s offline personality to create a digitally similar voice and character. Your website then becomes an extension of yourself as well as a mighty SEO marketing tool.
The power of words has never been more important than in the virtual world. The different types of copy content we create as part of our affordable SEO packages are listed below. These forms of content have proven instrumental in business growth.
Your product/service page is your sales pitch in the online world and it is as important to small, local businesses as it is to those marketing nationwide. An unimpressive and bland page will not get you any customers online. The way to wow your prospective audience is to give them what they need in simple and practical terms. Before writing copy for a product or service page, our team researches your industry, identifies relevant and high-performing keywords, and works with web designers. The end product is a page that complements your other marketing efforts, SEO or otherwise. Even with copywriting, our focus for your business is on increasing awareness and ensuring conversions, turning browsers into buyers.
Benefit Driven CTAs
A slight improvement to your call-to-action (CTA) statement can make a big difference. CTAs are loaded with value propositions and are designed to stand out, urging customers to take action. For an effective copywriter, the task is to present the right product/service USP (Unique Selling Proposition, or what makes your company or product different) in limited words, package it up with the right tone and decide its placement on the website to get maximum exposure. Challenge accepted! Benefit-driven CTAs are the cornerstone of our copywriting services. You’ll find them on websites, landing pages, blog pages, and ad copy on Google or social media advertisements.
Did you know your existing CTAs could be the reason for low conversions? At MacMillan Design, we create high-performing CTAs specific to your brand. Get in touch with us today for more information.
Keeping an up-to-date blog is an effective way to attract new customers and build a strong online marketing presence, especially for small and local businesses. But more than that, blog writing plays a pivotal role in your SEO digital marketing efforts to drive sales and lead to higher conversions. Consistent and intelligent copy on your blog can build your brand’s reputation and develop industry authority over time. At MacMillan Design, we ensure that your blog copy checks both of these boxes. Ultimately, content on a website should be written with a purpose beyond trying to get shares or likes on social media. Our highly experienced team can identify hot and relevant topics for your industry and turn them around into high-performing, SEO supercharged blog pages.
In digital marketing, every word counts. Microcopy refers to the small bits of words and sentences that guide users to the next step. It is an ideal way to convince the user to make a purchase or sign up for a service. Successful microcopy removes confusion and addresses any concerns of the user. In just a few characters, microcopy is responsible for instilling an emotion that triggers positive action. Microcopy subtle but critical component of your marketing plan, and expert writers should handle the responsibility of this important task.
Writing compelling copy is an art. Give us a call today and forget about struggling to write your own.
Mega pages are the opposite of microcopy. These are pages designed to target specific keywords and push the website to a higher rank on Google search results using volume. Mega pages are perhaps the most complicated to construct. The difficulty lies in striking the right balance between primary and secondary keywords, maintaining the standard of content quality, and imparting relevant information to the reader all while keeping the brand’s voice consistent and on the forefront. Writing a 15,000-word mega page is a time-consuming task, one that shouldn’t be on the business owner’s to-do list. This is where you will benefit from MacMillan Design’s team of experts.
The MacMillan Design SEO Catapult: Creating Copy that Turns Into Cash
At MacMillan Design, our affordable SEO packages for local and small businesses turns old and tired copy into something that works. Well-crafted and researched copy specifically created for search engine optimization continues to produce results even when the writing stops. When you choose MacMillan Design for SEO based copywriting services, you are investing in the long-term success of your business. You can begin to notice the results of our SEO strategy within the first forty to sixty days. This is where we rework existing content, create new content, and suggest approaches that will benefit your website. It takes roughly three months to ramp up operations, and in only five to six months, you can experience a consistent uptick in sales through your business’s digital presence.
How MacMillan Does SEO Better Than the Rest
Premium and Original Content: We Don’t Copy, We Create
At MacMillan Design, we approach SEO copywriting services as an exciting project for our clients. Our team of writers love what they do, and it reflects in their work. As a result, all our work is planned, researched and written in-house. Plagiarism is a big NO! When it comes to content, and we are sticklers for quality. Our philosophy is simple; we wouldn’t use shoddy copy for our business, and we maintain these standards for our local and small business clients.
Timely Turnaround: Speed Matters
Copywriting for the web is fast-paced. Information gets stale and outdated quickly. To stay on top of the SEO game, it is essential to churn out timely content in line with the needs of your audience. As MacMillan Design’s client, we will closely monitor your website’s performance and regularly suggest updates to existing copy. Operating a business is no small feat, one that requires your total dedication and focus. We take care of speed, flexibility and adaptability of SEO content so that you can focus on the macro issues.
Targeted, Winnable Words: We Love Keywords that Convert
Google is forever learning, growing, and changing its algorithms. But we don’t mind because we take pride in our love for data and research. Every new update allows us to tweak our search engine optimization strategies so they will benefit our clients and give them an edge against their competitors. We use our in-house research to identify high-performing keywords that real people actually search for on Google. Unlike some other SEO agencies, we go beyond the recommended keywords to find relevant ones that you can win.
Industry Research: We Speak Your Language
We love puns. Our experience shows that the audiences scrolling through tired and repetitive content loves them too! If your brand requires clear, concise and witty copy to get people interested enough to read more, then you are in the right place. If you are looking for something more traditional, our team is adept at that, too. We adapt our writing to fit your voice. Whatever your copywriting needs are, the chameleon-like MacMillan Design writers can deliver on voice and targeted for Google search engine optimization dominance.
Teamwork: Creatively Together
A website’s success is not just in its attractive design or compelling landing page copy. It is when all the elements come together to create a seamless user experience. Our design and content teams are closely synced to create websites that our clients love. The result is a beautiful integration of design elements and copy that profoundly reflects your brand’s true essence. This means as the SEO services bring in Google search engine traffic, browsers will love what they see when they arrive.
Are you ready to make your website your company’s MVP in sales this year? Give us a call!
Getting Started with SEO Services with MacMillan Design
The market is overwhelmed with companies offering sweet SEO deals that are, at times, too good to be true and may take advantage of small businesses. At MacMillan Design, we understand your business objectives and provide you with a plan that works best for YOU. We only work for local and small businesses, and we never use pre-planned templates. If you are looking for a partner that helps you fulfill your SEO needs, then look no further.
When you give us a call, we will take time to understand your small business and your plans. Think of it as a friendly chat with a friend. At the end of the call, we will suggest the ideal affordable SEO packages that meet your business requirements. Once you come on board as a client of MacMillan Design, our teams begin the research on the backend. The process is seamless, from your onboarding as a new client to understanding your needs, developing a custom plan, and getting started on the work. Our experience of over 25 years has taught us to be flexible, open and adaptive in our SEO marketing approaches.
Don’t spend any more time searching for the perfect SEO partner. Call us today, and let’s get started helping you achieve your goals.
Our SEO Talent. Your Competitive Advantage.
With MacMillan Design SEO services, you can be sure that a team of best-in-class writers who enjoy crafting premium copy are working on your account. We focus on intuitive and personalized writing that matches your brand so that you can connect with your audience by matching up their Google search terms with what you have to offer. Efforts on digital marketing are futile if your bottom line is not benefitting. At every step of writing content for search engine optimization, we reflect on how what we do contributes to your end goal.
SEO marketing is very industry-specific. What works for one company might not work for yours. Instead of following traditional SEO methodologies of blog and backlink, blog and backlink, our team is constantly looking to reinvent and introduce new ways that will help in achieving growth through SEO for your business using the power of the written word; at first incremental, then exponential. When you choose one of our affordable SEO packages for small businesses, you can expect high-quality and premium content that stands out from the clutter that is powerfully geared for SEO and pretty enough to share on your social media pages. Let us show you what quality search engine optimization can really do for you.
The A/B testing method first made its appearance in the advertising world but is now a key tool in our affordable SEO packages. When used over time, successful implementation of this method that tests different approaches against each other can pinpoint exactly what works for your audience and what doesn’t. When we know what works we amplify it and do more of it. From using a combination of keywords in your content to different variables on the elements on your web page, the insights that we can gain through A/B testing about your audience’s behavior can change the way you have been doing your business marketing.
We know that you’re looking for more leads online and we want to help you get them. That’s why we offer A/B testing services as part of our complete SEO package. It’s the surest way to find out what’s working on your website and what could be improved. And because we have the expertise in-house, we can implement the most effective changes quickly and effectively – saving your company time and money.
SEO Success with A/B Testing: Small Changes, Big Results
SEO A/B testing comes down to two things: increasing conversions for existing customers and expanding your client base through turning new visitors into customers. It’s a chance to assess what works and what doesn’t, and develop a marketing strategy that helps you reach the right people – your buying target market.
Before we can dig into what a powerful tool A/B testing is for SEO and for marketing straight from your website, let’s clearly define what it is. A/B testing is a technique that compares two versions of a single variable to identify which one performs better. For example, let’s take a carousel on our website that has three different images scrolling through side by side – Version 1 has a man and a woman sitting together smiling with the title “Best Place to Live”, Version 2 has a similar image except the man and the woman have a young child with them and the title says “Safest Place to Live.” Version 3 has a picture of a city skyline with the title “Best Place to Work.”
Now let’s say that we want to know which image is more effective at getting people to click through – the man and woman together, the man and woman with a child, or the city skyline. We would create two different versions of our carousel with the images in different orders and then test them to see which one gets more clicks. This is a simple example of A/B testing.
SEO A/B Testing Services, Fine Tuned for Your Industry
Different approaches work for different industries. National companies and local small businesses will not necessarily use similar marketing tactics, even if they are in the same industry. The benefit of MacMillan design’s A/B testing as part of our affordable SEO packages is that we fine tune and tweak your images and copy until they are perfectly suited to attract your target market, whether that’s across the country or across the street in your local area.
A/B testing can help you determine which images and copy are most effective for attracting your target market. It’s a simple way to improve your company website’s SEO without spending a lot of money. MacMillan design can help you set up and implement an A/B testing campaign that will help you boost your website’s Google ranking and bring in customers by simply understanding the types of images and copy your market prefers.
What A/B Testing Can Help Your Company Learn
A/B testing can help you learn more about your customers want so you can hone in on providing better products and services. For instance, if you own a food delivery service, A/B testing can help determine whether customers prefer to order online or by phone. Online ordering is more convenient and flexible for some people but can also be difficult and frustrating for others due to the wait times and inaccuracies that often come with internet-based ordering. Telephone orders are less convenient but accommodate those with lots of questions or that have trouble using technology. A/B testing can help you understand which type of consumer most of your customers are so you can better cater to them.
Another example of aligning more closely with your target market using A/B testing is if you own a small local pet store. Offering different types of food, certain brands, or delivery services are things you may want to test. You could also test whether customers are more likely to purchase items that are on sale or if they prefer to buy products in bulk.
A/B testing can also help you learn about how to reach and engage your customers. For example, if you are a retailer, you might test two different versions of an email campaign to see which one results in more opens and clicks. You might also test two different versions of your home page to see which one results in more visitors moving on to your online store or signing up for your newsletter. Big national firms engage in A/B testing all the time, and now small and local competitors can do the same for much less using MacMillan Design’s affordable SEO services packages.
Here or There? Where A/B Testing is Used
A/B testing is used in a wide variety of places. You’ll find A/B testing on website home pages, landing pages, marketing emails, social media posts, and advertisements. A/B testing is also used on websites with eCommerce stores, membership websites, and blog posts.
No matter what type of website you have, A/B testing can help increase your profits by catering to your target market. When you use A/B testing, you’re able to test different aspects of your website to see what works best. The best part is that you can do it quickly, responding to market trends in a short amount of time, and it’s less expensive than other forms of marketing and market research.
A/B testing is a great way to improve your marketing efficiency and increase your customer base. By testing different parts of your website, you can see what works best and make the changes necessary to improve your website’s visibility and usability. Your customers will appreciate the changes, too!
The Bottom Line: The Benefits of A/B Testing for Your Company
The obvious end result you want from A/B testing is more sales. But what does that mean, and what factors play a part in increasing your revenue using A/B testing? Here are some benefits you can expect when MacMillan Design is running your A/B testing as part of our affordable SEO service packages:
- Increased Conversions: One of the most important benefits of A/B testing is an increase in conversions. This means more people are visiting your website, and more importantly, they are taking the desired action – whether that’s signing up for a newsletter, making a purchase, calling for a quote on your services, or anything else you might be measuring.
- Improved Visibility: Once you understand what is resonating with your audience, you can tweak your website to ensure that your most important messages are getting through. This improved visibility can result in a better overall user experience and, as we all know, Google loves a good user experience – that means improved search results for your pages!
- More Revenue: As your company website becomes more effective at converting visitors into customers, you can expect to see an increase in your cash flow. Make sure you’ve got your supply chain ready to respond to surging customer demand!
- Competitive Advantage: Your competition doesn’t get to enjoy the fruits of your labor. Once you start seeing results from A/B testing, they’ll have to play catch-up or lose customers!
- Engagement: Great content is what keeps visitors coming back to your website. The more engaging your content is, the greater likelihood that they will return – and buy. Engaged customers are also more likely to share your site with friends, and that’s the best kind of free advertising you can get.
- Customer Retention: It’s a simple concept: the more customers you can keep coming back, the less customer acquisition costs you’re going to have to pay! It’s always cheaper to keep an existing customer than to find a new one.
- Easier Decision-Making: The data from your A/B tests can be immensely helpful when you’re making important business decisions, whether it’s about hiring new employees, adding a new product line, or the perfect time to launch a new marketing campaign.
- Meet Your Customers’ Needs: With the data you get from your A/B tests, you can achieve better optimization when it comes to meeting your customers’ needs and expectations – making them happy and keeping them coming back for more.
- Reduce Bounce: Everything you do has to be based on sound reasoning. A/B testing helps you get inside your customers’ heads and determine what makes them stay and what makes them bounce.
- Differentiate Yourself: A lot of businesses with one foot in the market and another in the grave have been saved by a solid marketing campaign, designed just for them. And this is exactly what A/B testing can help you do – create targeted campaigns that’ll truly differentiate your company from others in your industry.
- Low Risk Changes: Using A/B testing is a very low risk way of making changes to your website. You can make small changes, test them and see how they work before you commit to anything long term.
- Continuous Improvement: The great thing about A/B testing is that it’s a never-ending cycle of improvement. You can always be tweaking and improving your company website based on the data.
MacMillan Design: On the Cutting Edge of A/B Testing for SEO
When you choose affordable SEO packages from MacMillan Design for your company marketing, you can bet on our teams being on the bleeding edge of not just using but creating new SEO strategies and approaches to A/B testing. We’ll use our 25+ years of experience to craft your unique A/B testing services approach to get you results faster.
First we will take a look at your website (and your competition) to see what is most likely to work for you. An A/B testing calendar, which involves gathering data, prioritizing campaigns (website, email or landing page first?) and a timeline for implementing the actual testing will be our roadmap to the fastest way to deliver results for you.
A/B Testing Mistakes You Won’t Make
Beginners to A/B testing make many mistakes. Because you’re a smart small business owner, you know that this is precisely the kind of thing you want to outsource. With MacMillan Design’s SEO services with A/B testing, you won’t waste time with common errors including testing too many elements at once, not testing long enough, testing irrelevant changes, and making changes without statistical significance.
Testing can be done on many levels, from small text changes to entire redesigns. We take a scientific and data-driven approach to A/B testing so you can be assured that every change made is based on results, not assumptions. We’ll keep on tweaking and improving as we go so that you’re always getting the most out of your investment in SEO.
Research. Test. Optimize. Repeat.
There’s no question that A/B testing is an essential part of an SEO marketing strategy, but it all comes down to who you have doing it. With MacMillan Design on your side, we will take the time to understand your market in a way that makes our A/B testing work faster than any of our competition (who charges extra for A/B testing, by the way, if they do it at all.)
With our experience, we can create split test recommendations for your website to make the good better and catch the bad before it becomes broke. We will work with you on email, social media and ad campaigns, too, if that’s where your market leads. Our commitment to serving local and small businesses is real, and we’ll never leave you on your own when it comes to SEO. Our success is only as good as your business growth.
So what’s the holdup? Let’s get started! You can message us by clicking on the “Contact Us” tab at the top of this page, or just give us a call. We’re excited to help you grow and succeed with our small business SEO services!
Heat Mapping: The Secret SEO Technique Most Companies Ignore
Putting it in a simple, straightforward manner, a heat-map is what tells us what users are doing on the screen. And it’s not just about what they are clicking, but how far down the page they have scrolled, whether or not they have seen all your links, and if their mouse is hovering over any images or a particular piece of text.
A heat map is a graphical representation of data that uses color-coded systems to represent different values. It allows us to understand user behavior on specific web pages. They can be used to show where users have clicked on a page, how far they scrolled down the page or where they spent the most time on that page.
The data can be used to help both small, local businesses and businesses that have a wider target market. Heat mapping techniques are instrumental in determining the effectiveness of buttons, links and menu bars on your web pages. And it’s not a one-time thing. We do it over and over to understand which parts of the page get the most attention.
It’s not that difficult to produce heat maps, but the idea is to figure out what to do with the information that is presented to us. This is where MacMillan Design’s services have the edge because we are doing what most companies ignore. And we aren’t just doing it, we’re interpreting the data in a way that makes your pages more engaging, more effective, and yes…sell more products or services.
How can heat maps help you improve your revenue?
When you understand what is working and what isn’t, you can start to tailor your site to better engage the visitor. This is exactly what we did with one of our clients. The site was receiving a good amount of traffic but the conversions were low, which is when we decided to implement heat mapping techniques. His revenue jumped by almost 1,000% in a matter of a few months.
What a heat map does is tell you where users are clicking, what links they’re looking for, which sections they spend the most time on, and more. This is exactly where we can put that perfect CTA and make it clickable. Heat mapping services revolutionized online marketing for this client and many other businesses, and it can do the same for yours.
But, what’s so special about heat maps and why do most SEO companies ignore them?
The data provided by a heat map, if acted upon correctly, can improve your website revenue in ways you cannot imagine. But you are unlikely to find another SEO services company that takes heat mapping seriously beside MacMillan Design. So seriously that we do it over and over to understand precisely the strategy we need to implement to improve user experience and conversion rates and help our clients achieve their business goals.
Heat mapping as a strategy takes time, patience and perseverance. This is exactly the reason why most SEO companies ignore it.
They don’t want to put in the time and effort to implement a sound strategy based on interpreting the data from heat maps. Instead, these companies focus on lucrative (for them) cheap SEO packages of little to no value to the customer. Their focus is volume. Because they don’t dig into what visitors are doing on their clients’ websites, their efforts fail and value for the money dwindles.
We are not just a company dealing with affordable SEO packages. We are much more than that. At MacMillan Design, services are designed in tune with the latest changes in search engine algorithms. For every client we work with, we focus on studying analytics, page flows, and audience behavior. We take the time to understand your audience and why they are doing what they’re doing on your web pages.
SEO dies due to the unavailability of the latest data which is crucial for improving your rankings on Google SERPs. With heat mapping, you can not only look at deep insights about where on your website you are getting the most traffic but also on which pages you need to add content, information or links that you are missing. It’s not just about taking into consideration your visitors’ behavior but also the optimization of what is already working.
In essence, a heat map can make you much more aware of CTA placements, where to place clickable links and how far down visitors scroll. This data can help you increase your conversion rate by improving your website’s usability factor and reducing visitor frustration. Over time, we have realized that with the right heat mapping strategy, we can understand our target audience in a much better way. This will help us generate sales by placing the CTA in the perfect spot. And what this will do is get you a higher conversion rate, even if you have less traffic than your competitors.
The four reports that will change your business
Multiple heat maps exist, but MacMillan Design banks on the following four as part of our SEO services packages for small businesses.
A confetti report shows you where your visitors are clicking. You can see exactly what links they click (or non-clickable places they are clicking on anyway) and how far down the page they are scrolling. These clicks are color-coded based on multiple metrics and give you a precise look at exactly what your visitors are doing. The finished report shows a dot for each click, resulting a report that looks like confetti was tossed all over it, hence the name.
Clicks can be of many kinds but the primary ones are dead clicks, rage clicks, and live clicks. Dead clicks are when the user clicks on something that’s not clickable. It indicates that the content has either misled them through the website design or they want information that is not being providing. We can then provide them with the information they’re looking for and improve the optimization of the user experience.
Rage clicks happen when the user sees something they think should be clickable and keeps on clicking it until he realizes that there are no clickable links there. This gives valuable information about placing specific buttons on that exact same spot in order to give the user what they are looking for.
Finally, live clicks are just as perfect as they sound – clicks that function just as expected. With this data, we can see which links users are accessing the most, then optimizing the pages they are going to next.
A scroll map indicates where people spend their time on the page. It is denoted by percentages based on the amount of time on each part of the page. This visual representation is helpful in understanding how far down the page people are scrolling and if there are specific spots that aren’t meeting their needs, resulting in page abandonment. It enhances our understanding of the type of content that you need to have on your page since non-engaging content often leads to faster scrolls and page bounces. MacMillan Design can fix that.
Screen recordings show you the on-screen activity of actual visitors scrolling throughout the page. When you study the navigation patterns of your users, you can learn valuable information about your site’s usability issues and what particular improvements are required for a better user experience. Additionally, you can track which sections of your page your visitors are avoiding and which parts are getting the most attention.
The final one is the heat map itself which indicates how much attention users are giving any given topic or section of the page using varying colors. The change in color is directly proportional to the percentage of clicks with white and red being “hot” or a lot of attention, and green being “cold” or very little attention and clicks. With a heat map in place, you will find out how much users are engaging with your content. This will indicate which sections are delivering the most value to your visitors and give you ideas on what you can change to increase the engagement.
As a MacMillan Design client, you have our commitment to your goals
We believe in working with clients that are thoughtful, discerning and come with a sense of purpose in mind. If that’s you, we should talk. Cheap SEO packages won’t help you rank high on Google, but affordable SEO packages will. They are affordable because they work and are the true “SEO Gold Mine” ’instead of an SEO mirage displayed by other SEO services companies.
We have always strived to provide our clients with the right tools, insights and strategies that can help them to achieve their goals. Using heat mapping data, we focus on making small, incremental changes that improve conversion by .5 to 1%, building up those tiny but meaningful changes to deliver mind-blowing end results.
How we improved our client’s revenue by over 1000%
Michael had a website that was receiving a good amount of traffic (around 6,000 visitors a month) but sales were not keeping up. Back in March 2020, his revenue was lower than $2,500 a month. We decided to implement strategies based on intensive review of heat mapping data from his site, and after just 30 days, his sales grew over 500%. We continued to tweak and make incremental changes and by August 2020, his sales were up by over 1,000% (compared to March 2020).
This is the power of implementing heat mapping data the right way. It takes search engine optimization and super-charges it. SEO brings the traffic to businesses; heat mapping services brings the secret sauce.
How MacMillan Design keeps our clients ahead in the SEO game
At MacMillan Design, our affordable SEO packages are geared towards the ever-changing SEO landscape. With the factors that impact SEO changing quickly, we train our team members on new SEO tools and tactics that are specifically designed to help our clients get ahead of their competitors. Our complete focus on our customers is what makes us unique. We ’take our client’s success seriously. We value their goals, purpose, and the kind of revenue they expect when choosing our services.
It is true that we are passionate about what we do but the key difference between us and others is that we genuinely care for each other and our clients. We are a boutique level company offering true concierge services; no client is treated like “just another client.” Every client we work with is special to us, just the way it should be, and gets individual attention. Our packages focus on bringing to you not just traffic, but the right traffic – even for small, local businesses – and helping your company reach new heights.
Revolutionize your SEO and online marketing with MacMillan Design’s services
Heat mapping as a tool can be immensely beneficial if interpreted and acted upon correctly. It provides businesses with an inside look at how customers are interacting with the website, what’s working, and what’s not. And you’ll be hard pressed to find it with an SEO services company other than MacMillan Design.
At MacMillan Design we believe that SEO is more than keywords and blog posts. It’s much more than on-page and off-page optimization. With our affordable SEO packages, you will receive targeted traffic with the best conversion rates. If you want to learn more about us and how we can improve your revenue, reach out to us today. [link to contact]
Conversion Rate Optimization
Even as you read this, the world of SEO is changing. Traditionally, SEO services aim to boost a website’s ranking in organic search results, bringing the brand closer to the consumer. However, even a top-of-the-line placement on Google search results doesn’t guarantee a sale. That’s where Conversion Rate Optimization (CRO) comes in. CRO is the process of perfecting your web pages based on user interaction data to improve the likelihood that they will buy (or take whatever action you want them to take). By analyzing user behavior, our team can narrow it down to a combination of elements that increases your conversion and reduces your bounce rate.
They Ignore It, We Don’t
As far as we know, we’re the only SEO company that uses CRO methodologies. Other SEO companies might talk about user experience or web design, but they don’t put their money where their mouth is. We do, and it’s how we’ve been able to increase our clients’ ROI significantly.
We take a two-pronged approach: first, we help you bring in more traffic with our top-notch SEO strategies, and then we work our CRO magic to make sure those visitors take the action you want them to. Conversion Rate Optimization takes into account all the things that need to be done to get your site visitor to take the required action. Whether that’s clicking “Add to Cart”, signing up for your mailing list, filling out a form, or calling for a quote, your site has to be set up in a way that leads them naturally to take that desired action. If it doesn’t, you’ll quickly lose customers to your competitors.
But did you know that CRO strategies are not just about converting visitors to your site? It’s much more than that. And one of those factors is what happens immediately when a visitor reaches your website. Curious? Keep reading to dig into the good stuff.
What is CRO and What is the Goal?
Conversion Rate Optimization is the process of making changes to your website with the goal of getting visitors to take a desired action. That action might be anything from making a purchase to subscribing to your email list or filling out a form.
The main goal of CRO is to increase the percentage of visitors who take the desired action by making changes to your website that make it easier for them to do so. CRO is all about understanding how users interact with your website and then making changes to improve that interaction. It’s rooted in data and user behavior, so it’s always changing and evolving.
Understanding Macro Conversions and Micro Conversions
There are two types of conversion rate optimization: macro conversions and micro conversions. Here’s what you need to know about them.
Macro conversions are the big-ticket items, like making a purchase or signing up for a service. They’re the primary goals of most businesses, and they’re usually the easiest to track.
Micro conversions are smaller actions that users take on your website that don’t necessarily lead to a sale but can be important indicators of user engagement. They can be anything from subscribing to your email list to downloading a PDF or clicking on an ad.
While macro conversions and getting the user to do what you want them to do are the ultimate goal, micro conversions are important to track because they can give you insights into how users interact with your website and what might be preventing them from taking the desired action.
Our CRO strategies focus on both macro and micro conversions to give you the most comprehensive picture of how users experience and interact with your website and what changes can be made to improve those interactions. By improving user experience based on micro conversions, MacMillan Design treats your site visitors with the care and respect they want, and delivers the results your company needs.
Benefits of CRO for Your Business
There are a number of benefits that come with implementing CRO into your digital marketing strategies, including:
By making changes to your website that make it easier for users to take the desired action, you’ll see an increase in your overall ROI.
Improved User Experience
One of the main goals of CRO is to improve the user experience on your website. When users have a positive experience on your site, they’re more likely to convert or even recommend your site to friends on social media.
CRO can also lead to increased engagement with your website and your brand. By making it easier for users to take the desired action, you’re also making it more likely that they’ll interact with your site and your brand again in the future.
Better Understand Your Audience
CRO strategies are all about understanding how users interact with your website. The more you understand about your audience, the better you can cater to their digital needs and wants.
Increase Average Order Value
CRO can also lead to an increase in the average order value for your business. By making it easier for users to add items to their cart and purchase them, you’ll see a corresponding increase in your average order value. Now that’s marketing money well-spent.
Reduce Bounce Rates
CRO can also lead to a reduction in your site’s bounce rate. When users have a positive experience on your site and are able to easily find what they’re looking for, they’re less likely to leave without taking any action.
CRO is an important part of any digital marketing strategy, and at Macmillan Design, we have the experience and expertise to help you implement effective CRO strategies that will improve your bottom line. Contact us today to learn more about how we can help you increase conversions on your website with our SEO packages.
Right on the Money: Conversion Rate Optimization Means Cashflow
Conversion rate optimization is all about transforming your website visitors from digital browsers into paying customers. You might be thinking, “I already have a website and it’s getting traffic. Why do I need to optimize my conversion rate?”
The answer is simple: because you’re probably leaving money on the table.
While it varies by industry, according to recent data the overall average website conversion rate is 2.42%. That means that for every 100 visitors to your site, only two of them are taking the desired action. If you’re not happy with that number, we can help. At Macmillan Design, we have a team of marketing experts who specialize in conversion rate optimization. We take a data-driven approach to understand how users interact with your website and what changes can be made to improve those interactions.
If your current conversion rate is 3% (congratulations, you’re already above average) and you earn $25 for each sale, what if you could increase it to 6% or even 10%? That would mean instead of earning $75 per 100 visitors, you’d come out with $150 or $250. What would doubling or more than tripling your income do for your business?
We’ve helped our clients increase their conversion rates by as much as a mind-blowing 500%. If you’re ready to start making more money from your website, contact us today to learn more about our SEO and CRO marketing services.
14 Elements of Conversion Rate Optimization
So let’s dig into some details about CRO and how they improve the effectiveness of your SEO based marketing and overall digital presence. What factors go into creating this excellent user experience that makes them want to buy, sign up for your mailing list, or call you for a quote?
A Great Landing Page Design
The design of your landing page has a big impact on conversion rate. The layout, colors, images, and copy all play a role in whether or not users will take the desired action.
An Effective Call to Action
Your call to action is what guides users to do what you want them to do on your website. It should be clear, concise, and visible. They should engage the user emotionally and be placed in the right spots.
Social proof is a powerful tool that can be used to increase conversion rates. It’s the idea that people are more likely to take an action if they see that others have already done it. Testimonials and reviews are two great forms of social proof. A large number of social media followers can also help with this aspect of conversion rate optimization.
Engaging copy is essential to hooking your visitors. Here are some the ways we use the right words to boost our clients’ SEO and perfect their CRO.
While people think logically about buying, the actual buying decision is really rooted in emotion. The development of the right emotion is critical to marketing success. By emotionally engaging with your audience in the right way, your CRO can skyrocket. You’ll want to carry this emotion into your social media posts as well.
The Right Tone
What kind of people are your target audience? Are they casual or formal? Do they use slang or proper English? Are they parents, grandparents, married or single? Where do they live? What emotion are you targeting? How do you want them to feel? All these factors will go into creating the perfect tone to improve your CRO.
Formatting and Usability
Is your site clearly visible and easily usable on all different devices? In different browsers? If your visitors can’t see it or it looks disjointed and unprofessional, they won’t be pulling out their credit card or dialing your phone number.
You might have the most amazing website ever, but if it takes too long to load, users will click away before they get a chance to see it. Even if they stick around for it to load, the likelihood of a purchase drops. In fact, every second your page’s loading speed is delayed can cause up to a 7% drop in conversion rates. Remember that immediate factor we teased about in the beginning of this section? It’s speed.
As we just discussed, heatmapping and its related reports are a critical component in understanding how users interact with your website. Once you know where they’re clicking and scrolling, you can make changes to improve their experience.
A/B testing, also as previously discussed, is a method of comparing two versions of a web page or app to see which one performs better. Version A is the control while version B is the variation. This shows you which design, image, or wording is more appealing to your target market.
With multivariate testing, you ‘re testing several different elements at the same time to see which combination performs the best. This is more complicated than A/B testing but can be very effective in finding the perfect mix for your website.
You can’t just assume that you know what users want. Sometimes the only way to really know is to ask them directly. User feedback can be gathered in a number of ways, including surveys, polls, and user testing. This can be particularly useful for local small businesses.
Analytics are essential to understanding how well your website is performing and which areas need improvement. Google Analytics is a free tool that provides a wealth of data about your website traffic, aiding in SEO and marketing decisions.
The conversion funnel is the path that you want your users to take from beginning to end. By understanding the different stages of the funnel, you can make smart marketing changes to improve conversion rates.
A Good Sitemap
A sitemap is a tool that can be used to help users find what they’re looking for on your website. It’s especially helpful if your website is large or has a lot of content.
The Bottom Line
The above are just some of the many factors that go into conversion rate optimization. (As an added bonus, these factors can also increase your SEO effectiveness and Google site ranking – Google loves sites that users love.) Conversion rate optimization is essential to any website that wants to increase sales or leads and make the most of their marketing dollars. By understanding how users interact with your site and making changes to improve their experience, McMillan Design can boost your conversion rate and help you reach your marketing and sales goals.
Targeted CRO Strategies for Your Business
At MacMillan Design, we understand that just like SEO, not every CRO strategy is right for every industry, or even every business. Local is different than nationwide. Online only is different from brick-and-mortar only. That’s why we offer targeted CRO strategies that are customized for your specific business goals. We’ll work with you to understand your target market, your products or services, your competitors, and your unique selling proposition. From there, we’ll develop an SEO and CRO strategy that is designed to help you reach your marketing and business goals.
Our deep dive into crafting your CRO strategy involves analyzing where you are now, understanding where you want to go, and the development of a clear plan on how to get there. Our highly customized process means you don’t waste time or your marketing budget trying to implement strategies you don’t need. We focus on perfecting your CRO by tweaking tiny details that improve conversions by .5% to 1%, and those little changes add up to massive results.
As you can see, CRO is a critical component of SEO and your overall digital marketing strategy. But it takes time and effort, which is why most SEO companies pretend it doesn’t exist. But MacMillan Design isn’t afraid to go the extra marketing mile for our customers. We will help you crush it.
Don’t Waste Another Minute. Start Converting Visitors into Customers.
If you’re not happy with your current conversion rate, it’s time to make a change in your marketing approach. At MacMillan Design, we use our decades of SEO and marketing experience to help businesses increase their conversion rates as part of our affordable SEO packages. Whether your market is local, nationwide, or worldwide, we’ll work with you to understand your business goals and develop a targeted SEO and CRO strategy that is designed to help you reach those goals. Will we be optimizing your sales…or your competitors?