Content Marketing

Roofing company representative with a tablet talking with a homeowner at his front door

Roofing Marketing: How to Market a Roofing Company With SEO at the Center

For most roofers, the simplest answer is this: good roofing marketing starts with the channels you own, your website, your Google Business Profile and your reviews, and puts SEO at the center so every other effort goes further. Ads, social media, canvassing and referrals all help. But they work best when homeowners who hear about

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Young Woman Keyword Writing For SEO

Keyword Writing for SEO: Using Keyword Density (and Why We Don’t)

It doesn’t matter how many words you use if they aren’t the right ones. Keyword writing can be the most powerful instrument in your marketing strategy — if it’s done the right way. Matt MacMillanCEO, MacMillan Design If you’ve been writing a blog as content marketing for a while and not getting any traffic, you

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