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MacMillan Design

Based in Canton, GA, USA

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Good Website Design Helps with Conversion Rate Optimization

The Impact of Website Design on Conversion Rate Optimization

Website design is a crucial component of conversion rate optimization. It has a direct impact on the user’s experience, engagement, and ultimately, the likelihood of converting visitors into customers. A well-designed website should be intuitive and straightforward, with a clean and visually appealing layout, consistent color scheme, and easy-to-read typography. By improving the user experience and increasing engagement, businesses can increase their chances of converting visitors into customers, leading to higher conversion rates.

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Robert "how come I don't have a nickname" Bowers

Head of Client Services

In an industry as rough as ours, sometimes you just need a West Point graduate on the frontlines. That’s where Robert comes in. As our Head of Client Services, he’ll help you articulate who you are and what you do so our creative teams can “get” you – as close as possible to delivering your brain to ours (without the awkward parts). Robert insists that he is not purely decorative.

Joanna "The Oracle" Ortega

Chief Content Editor, Most Patient Person Currently On Earth

Cracking the figurative whip of words and wielding a deadly red pen, Joanna can tell the future of any piece of writing. From emotionally driven microcopy and product/service pages to SEO-crushing blog posts, The Oracle will strike down faulty phrases and passionately craft the perfect prose. So let it be written, so let it be done.

Cody "Cory" "Toby" Bentley

Head of Development, Chief Minion, Problem Solving Extraordinaire, Lifetime Employee of the Month

When it comes to transitioning your website from design to implementation, Cody is your man. He makes sure all the promises made during the design phase actually come to fruition, even if you can’t remember his name. While Cody will deliver a fully-functioning powerhouse website launch for you, don’t expect any pretty words. We leave that to Joanna.

Kishor Negi

Head of Operations, "The Godfather", "The King's Justice"

Don’t let his mild-mannered demeanor fool you. Kishor will keep even the most severe case of ADHD on task because….SQUIRREL! Because when you’re managing a team of cutting-edge design and content creatives, staying on-task and on-schedule requires a grounded head. Kishor uses fear to keep our team from getting lost in their visionary clouds. He is also one of the Directors of our sister company, MacKish.

Matt MacMillan

CEO & Chief Janitor

The founder and brains behind MacMillan Design, Matt MacMillan, has over 25 years of experience in advertising, marketing, and SEO. He uses his obsessive nature to dive so deep into your business we sometimes have to throw him a life preserver. You can expect a jaw-dropping level of diligence, a scary level of effectiveness, and a series of bad dad jokes from Matt.

Affordable Search Engine Optimization (SEO) Packages

Our SEO Packages go way beyond traffic.
We build audiences that buy.

Female business owner who found success with affordable SEO