MacMillan Design

Based in Canton, GA, USA

Webpage vs Website: One of These Things is Not Like the Other

diagram showing web pages on a website

Many business owners are under the assumption a website is an online business card. Sure, similarities exist but treating it as a static asset strips its great potential. You’ve got to realize your business website is organic.

Let’s start with a simple topic: webpage vs website.

Learning this basic topic gives a greater appreciation to the channel you’re building. You’ll understand the fundamentals when budgeting its development. You’ll know about the advanced tactics one could apply once it’s launched.

Keep reading to get a complete understanding of these two online assets.

Webpage vs Website: Understanding the Differences

It’s easy mixing up these two terms as some use them interchangeably. A one-page website by definition counts as a single web page. At the same time, a single page doesn’t mean you have a complete website either.

Confused? Let’s clear it all up.

The Basics of a Webpage

A webpage is a single document accessible through the Web.

A webpage uses HTML (Hypertext Markup Language) to share:

  • Text
  • Graphics
  • Hyperlinks
  • Audio

…and really anything data.

An example includes: https://www.w3.org/standards/webdesign/htmlcss.

The htmlcss webpage is a document on the w3.org server. In fact, it’s nested in sub-folders called ‘standards’ and ‘webdesign’. These pages interlink to other pages on the site — letting you navigate the website as a whole.

A basic HTML webpage looks clunky by modern standards. CSS, Javascript, and several other languages add design to the page. These also add functionality like adding contact forms and other interactive elements.

Of course:

A webpage isn’t always something like you’re looking at this moment. A page could include a list of hyperlinks. A page could include a single image or embedded video. It’s anything you need it to be.

Try creating a webpage:

  1. Visit w3school’s HTML editor
  2. Swap the text with what you want
  3. Hit “run” and see the results

Try it on your own site by copying a page template and tweaking the design. Or, creating a new page/post if you use a CMS like WordPress. Play around with the HTML editor to get a feeling for coding a page.

The Basics of a Website

A website is a collection of documents accessible through the Web.

Using our example: https://www.w3.org/ is a website.

The site houses thousands of webpages for numerous topics. This site happens to be what defines the Web standards we use throughout the Internet.

Anytime new information needs adding — a site owner could:

  • Revise a page and add extra content
  • Create a new HTML document and interlink the page

A website can be as simple as a business card displaying contact info. A site can become as complex as a social media portal with billions of pages! All this is possible once you have the design and supporting resources.

Try creating a site:

  1. Download a free HTML site template from HTML5Up or Colorlib
  2. Open the page files using a text editor and make some changes
  3. Upload the files to your web server and type in the URL

If everything goes right you’ll have basic pages. Link them together in the navigation and on-page links and you’ve got a site! Easy, right?

How It All Fits Together

The Web is a giant collection of interconnected computers and systems. These computers and systems deliver documents across the network. And, as you learned, one form of these documents include webpages.

There is a lot going on behind-the-scenes for this to happen:

  • Information exchanged from server to server with TCP/IP
  • The domain/URL converted using DNS
  • A web browser translating code into making accessible content

…and so much more.

It’s rather fascinating if you decide to deep dive into how the Internet works. If you take away anything it should be “computers talking with other computers”.

What Your Website Should Include

Have a look at our website portfolio and you’ll find similarities in design. These similarities come from years of best practices. And, common trends in development as the Web got away from its “wild west” era.

Most sites today will include these webpages:

  • Homepage
  • Service/Product
  • Contact
  • About

A simple site is enough to create an online presence. Yet, you’ll have issues having it rank in search as it’s “thin”. Your site lacks a lot of supporting information that builds up your brand and authority.

What webpages could you add to expand the site? Try:

  • FAQ
  • Reviews
  • News
  • Blog
  • 404
  • Privacy policy

Each page gives you an opportunity to attract would-be customers.

Try to include these on each page:

  • Content specific to the page’s topic
  • Media supporting the info and for interactivity
  • A call-to-action getting people to do something (eg. “buy now”)

Build-out the pages by continually updating them with fresh information. And, optimize each page through SEO strategies. Or, use on-page SEO services to improve the chances these page rank for their chosen terms.

As all these pages come together so does your business website!

A Special Note about Landing Pages

The Web seems to be trending away from huge, bulky websites. Today, you see many businesses opting for single page designs. Or, using a couple of pages for the essentials like services, blog, and contact.

The landing page is the new norm because it offers simplicity.

A landing page is a single page its owner often treats as a full-fledged site. This is complete with on-page optimization, advertising campaigns, and multimedia. Though, you can set up the full site as a single landing page, too.

We know… a bit confusing but it’s the same concepts you learned above.

Either DIY their creation or have your dev build them. You can have several on the site (and you should!). These pages are effective with converting visitors into customers, list subscribers, or followers.

What You Need to Succeed Online

Sure, this webpage vs website topic isn’t super exciting. But, it’s valuable information moving forward with your site’s development.

You now know what to look for when crafting your online presence.

What’s next?

Work with an experienced design and developer! Explore building your presence through flexibility and customization found in WordPress website design.

From responsive pages to outreach, MacMillan Design meets your business needs. Contact us to grow beyond the basics, today.

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Robert "how come I don't have a nickname" Bowers

Head of Client Services

In an industry as rough as ours, sometimes you just need a West Point graduate on the frontlines. That’s where Robert comes in. As our Head of Client Services, he’ll help you articulate who you are and what you do so our creative teams can “get” you – as close as possible to delivering your brain to ours (without the awkward parts). Robert insists that he is not purely decorative.

Joanna "The Oracle" Ortega

Chief Content Editor, Most Patient Person Currently On Earth

Cracking the figurative whip of words and wielding a deadly red pen, Joanna can tell the future of any piece of writing. From emotionally driven microcopy and product/service pages to SEO-crushing blog posts, The Oracle will strike down faulty phrases and passionately craft the perfect prose. So let it be written, so let it be done.

Cody "Cory" "Toby" Bentley

Head of Development, Chief Minion, Problem Solving Extraordinaire, Lifetime Employee of the Month

When it comes to transitioning your website from design to implementation, Cody is your man. He makes sure all the promises made during the design phase actually come to fruition, even if you can’t remember his name. While Cody will deliver a fully-functioning powerhouse website launch for you, don’t expect any pretty words. We leave that to Joanna.

Kishor Negi

Head of Operations, "The Godfather", "The King's Justice"

Don’t let his mild-mannered demeanor fool you. Kishor will keep even the most severe case of ADHD on task because….SQUIRREL! Because when you’re managing a team of cutting-edge design and content creatives, staying on-task and on-schedule requires a grounded head. Kishor uses fear to keep our team from getting lost in their visionary clouds. He is also one of the Directors of our sister company, MacKish.

Matt MacMillan

CEO & Chief Janitor

The founder and brains behind MacMillan Design, Matt MacMillan, has over 25 years of experience in advertising, marketing, and SEO. He uses his obsessive nature to dive so deep into your business we sometimes have to throw him a life preserver. You can expect a jaw-dropping level of diligence, a scary level of effectiveness, and a series of bad dad jokes from Matt.

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