MacMillan Design

Based in Canton, GA, USA

Why Authors and Bloggers Should Choose WordPress

Author working on her first book

Writing a new novel or long form book is always exciting, and you can’t wait to have it in front of your audience. The challenge with this is that promoting a new book can be rather difficult. You need to invest quite a lot of money in marketing, ads and so on to get noticed within millions upon millions of books out there.

That’s why it makes a lot of sense to create your own website via a platform like WordPress. Creating an author site in WordPress makes a lot of sense because you get to showcase your knowledge. And you also have the opportunity to bring in more customers naturally and with great success.

But why should you create WordPress author sites and not go with other platforms? Drupal or Blogger can also be viable options too. So you might have to wonder why it’s a good idea to create custom WordPress websites for your work and not go with other platforms. Here you have some of the reasons why WordPress is very good for authors.

You have complete control over your website

Unlike other platforms out there, WordPress author sites are always under the control of the author. Of course you can feel free to take some liberties here and there with any platform, but WordPress is offering you complete control. You can use premium WordPress themes for authors to customize your site. You can easily create as many menus as you want, opt for a certain font style and so on. You are always in control, and that on its own is very exciting.

Optimized for SEO

One of the main reasons why authors need a WordPress website for their work is that WordPress is fully optimized for SEO. It’s one of the best platforms in the world in this regard, and you even have plugins that will make SEO optimization a breeze. This is one of the best ways to promote your book organically, so it makes a lot of sense to give it a shot. And again, you can customize and optimize everything without a problem.

Great security features

Another thing to note about WordPress is that it has some amazing security features. However the main strength doesn’t come from the platform itself but from its community. There are tons of amazing plugins and services that will help protect and promote your content, like our WordPress managed hosting. It allows you to build big but stay fast and secure, while a team of helpful experts are always ready to help tackle the tech issues. This way you can promote your book online right away without worries or challenges.

You can use any type of media

All author websites WordPress can include a wide array of content types. You can opt for written content, but you can also include images, videos, infographics, and so on. Basically, you are free to promote your work in any way you see fit, and there aren’t that many restrictions either. That alone makes WordPress an astonishing platform and one that’s well worth the investment.

Fast setup

When you create an author site WordPress, the last thing you want is to spend a lot of time with the installation process. One of the main reasons why most authors need to use WordPress is the ease of use and low maintenance. However, the installation process is also seamless, and the platform will also let you know when you have new updates as well. It works great, it’s very impressive and one of the best tools you can use out there.

You can use any theme you want

WordPress customization is very comprehensive. You can choose any authority site WordPress theme you want for your website. Or you can go with something a lot more comprehensive if you want. The simple idea that you are in control and you are free to customize and choose everything is very exciting. It helps bring in front some great results, and the payoff will be great. And since there are so many premium WordPress themes for authors, you will have no problem finding the right one to suit your needs. Then, when you’re ready to grow, your site will easier to transition to a custom WordPress website to really supercharge your web presence.

It’s easy to show your previous work

One of the main advantages for authors is that WordPress allows you to showcase your previous work without a problem. You can share some examples, even some small chapters from your other works. Or you can share some pics from this book too. It’s a great way to create a portfolio of examples while also being able to promote your current work as well. It will pay off big time, just try to keep that in mind when you want to promote your book.

Very affordable

Not all authors are able to invest a lot of money into their own website. So it makes sense to create an author site WordPress, because you get to spend a very low amount and not have to worry about maintenance that much either. It’s efficient, affordable, and you get to have that much-needed online exposure.


When you create WordPress author sites, you do want to reach your entire audience. Some people don’t use a computer, they visit your website from a mobile phone or tablet. WordPress offers a plethora of different mobile-ready themes, all you need is to find a good, responsive theme, and you are good to go. It’s a very good idea and one that does pay off big time. You will not have to worry about anything here, as WordPress will take care of everything for you.

As you can see, WordPress is one of the best platforms for authors. If you want to create a website for book promotion, this is by far the best option. It’s affordable, convenient and it brings in front some amazing results and tremendous value all the time. You do need to give it a try and test it out for yourself. Once you start creating your own WordPress author sites, you will bring in more people towards your book. From here to generating more sales, it will be one single step. There are obvious challenges along the way, but try to use WordPress right away and you will definitely see the difference!

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